Marketing Analyst (Assistant Manager)

The Assistant Marketing Analyst Manager is responsible for supporting the Head of Marketing Communications in marketing strategy through customer, market and campaign insights. The role will be responsible for analyzing marketing performance, identifying trends, customer journey and providing actionable recommendations to improve customer acquisition, retention and overall business growth.

Responsibilities

Marketing Analytics & Reporting

• Analyze marketing campaign performance across digital and offline channels.
• Develop and maintain marketing dashboards and periodic performance reports.
• Monitor key KPIs including lead generation, conversion rates, customer acquisition cost (CAC), customer lifetime value (CLV), and ROI.
• Provide actionable insights to optimize marketing effectiveness.

Market & Customer Analysis

• Conduct market research to identify industry trends, competitor activities, and growth opportunities.
• Analyze customer behavior, segmentation, and purchase patterns.
• Support development of customer personas and targeting strategies.
• Identify emerging market opportunities and risks.

Campaign Performance Optimization

• Track and evaluate marketing campaigns across channels including social media, email, search, and website.
• Perform A/B testing analysis and recommend optimization strategies.
• Measure attribution and campaign effectiveness using analytics tools.

Data Management & Visualization

• Consolidate data from multiple sources including CRM, Google Analytics, marketing automation platforms, and sales systems.
• Ensure data accuracy, consistency, and integrity.
• Create visual reports and presentations for management reviews.

Qualifications

Bachelor's degree in Marketing, Statistics, Business Analytics, Economics, Mathematics, or a related field.

3-6 years of experience in marketing analytics, business analytics, or related roles.

Strong analytical and problem-solving skills.

Proficiency in Microsoft Excel and Power BI/Tableau.

Experience with Google Analytics, CRM platforms, and marketing automation tools.

Knowledge of statistical analysis and data visualization techniques.