Marketing and Brand Director, APJ

The Marketing & Brand Director, APJ is responsible for defining and executing the regional marketing, communications, employer branding, and demand generation strategy across Asia Pacific and Japan. This leadership role drives brand awareness, market positioning, pipeline generation, thought leadership, and stakeholder engagement to support VISEO's business growth objectives.

The successful candidate will lead regional marketing initiatives, collaborate closely with business leaders, sales teams, alliances, and global marketing stakeholders, and ensure consistent brand positioning across all APJ markets.

RESPONSIBILITIES

Strategic Marketing Leadership

• Develop and execute the APJ marketing and brand strategy aligned with regional and global business objectives.
• Define annual marketing plans, budgets, KPIs, and performance metrics.
• Identify market trends, customer insights, and competitive intelligence to inform strategic decision-making.
• Drive regional go-to-market strategies for industry solutions, services, and strategic initiatives

Brand Management & Communications

• Strengthen and maintain a consistent VISEO brand presence across APJ markets.
• Lead corporate communications, public relations, media engagement, and thought leadership initiatives.
• Ensure brand governance and consistency across all marketing materials, campaigns, and digital channels.
• Manage relationships with media agencies, design partners, and external vendors.

Demand Generation & Growth Marketing

• Partner with sales, business units, alliances, and leadership teams to generate qualified pipeline opportunities.
• Develop and execute integrated marketing campaigns across digital, content, events, webinars, social media, and partner ecosystems.
• Track campaign effectiveness and optimize investments to maximize ROI.
• Leverage marketing automation, CRM, and analytics tools to improve lead generation and nurturing programs

Digital Marketing & Content Strategy

• Oversee regional digital marketing initiatives including website optimization, SEO, SEM, social media, email marketing, and content marketing.
• Develop compelling content that strengthens VISEO's market positioning and supports business development efforts.
• Drive executive visibility through thought leadership programs and industry engagement.

Events, Partnerships & Market Presence

• Lead participation in industry conferences, customer events, partner forums, and executive roundtables.
• Collaborate with technology partners to execute co-marketing and demand generation activities.
• Represent VISEO at strategic industry events, strengthening market visibility and brand reputation.

Budget & Performance Management

• Own and manage regional marketing budgets and investments.
• Measure and report on marketing effectiveness, brand performance, lead generation, and business impact.
• Provide regular executive updates on marketing performance, market trends, and strategic initiatives.
• Drive continuous improvement through data-driven decision-making

PROFILE

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. MBA preferred.
• 10+ years of progressive marketing leadership experience, preferably within technology consulting, digital services, SaaS or enterprise technology sector.
• Proven experience managing multi-country marketing programs across APJ.
• Strong background in brand strategy, communications, digital marketing, demand generation, and executive engagement.
• Demonstrated success in building marketing functions that support revenue growth and business expansion.
• Experience working closely with executive leadership teams and sales organizations.
• Strong commercial awareness and understanding of B2B technology buying cycles.
• Excellent communication, presentation, stakeholder management, and influencing skills.
• Experience with CRM, marketing automation, analytics, and digital marketing platforms.
• Ability to operate effectively in a fast-paced, multicultural, and matrixed environment.