Marketing Associate

Job Description

. Website Management: Own day-to-day updates to company website - publishing new pages, job listings, refreshing product and company content, fixing broken links/forms, and monitoring site performance and uptime.

. SEO & Site Optimization: Apply on-page SEO best practices to improve organic visibility for our product across target markets.

. Content Creation: Write and produce marketing collateral - web copy, blog articles, case studies, one-pagers, and sales enablement material - that translates technical fleet-management features into clear customer value.

. Social Media & Campaigns: Plan and execute organic and paid campaigns (primarily LinkedIn) to build brand awareness among logistics, delivery, and transportation decision-makers.

. Lead Generation Support: Build and maintain landing pages, demo-request and contact forms, and email nurture sequences in support of the sales pipeline.

. Brand Consistency: Ensure all materials - web, print, social, and event collateral - align with TTMI and Toyota Tsusho Group brand and messaging guidelines.

. Event & Trade Show Support: Coordinate logistics, booth materials, and post-event follow-up for regional industry conferences and trade shows.

. Market & Competitor Research: Track trends in fleet management, IoT, and logistics technology to sharpen product positioning and messaging.

. Analytics & Reporting: Monitor website traffic and campaign performance via Google Analytics (or similar tools) and report on key marketing metrics to leadership.

. Cross-Functional Collaboration: Partner with sales, product, and regional teams across Singapore, Japan, and the Middle East to keep marketing aligned with business priorities.

Qualifications

Hard Skills

. 5 years of experience in marketing, communications, or a related field B2B, SaaS, or technology industry experience is a plus.

. Hands-on experience maintaining a company website via a CMS (e.g., WordPress, Webflow, or similar).

. Working knowledge of SEO fundamentals, Google Analytics, and basic HTML/CSS.

. Proficiency with design tools such as Canva or Adobe Creative Suite for creating web and social assets.

. Familiarity with social media management and email marketing platforms.

. Bachelor's degree in Marketing, Communications, Business, or a related field.

Soft Skills

. Excellent written and verbal communication skills, with an eye for clear, on-brand messaging.

. Detail-oriented and organized, able to manage multiple projects and deadlines at once.

. Proactive self-starter who is comfortable owning a work stream with minimal oversight.

. Curious and analytical, comfortable using data to inform content and campaign decisions.

. Collaborative team player who works well across functions, cultures, and time zones.