Marketing & Audience Growth Manager

About REDmoney

REDmoney is the publisher of Islamic Finance news (IFN), the world's leading Islamic finance news and intelligence platform, as well as the organizer of IFN Events, IFN Awards, REDmoney Seminars and the rapidly growing IFN Investor platform.

For more than two decades, we have connected the global Islamic finance market through market-leading journalism, conferences, awards, research and thought leadership. As we continue to expand internationally, we are seeking an ambitious and commercially minded marketing professional to lead audience growth and engagement across our entire portfolio.

The Role

We are looking for an experienced and data-driven marketing professional to take ownership of marketing activities across:

• IFN
• IFN Investor
• IFN Events
• REDmoney Seminars
• IFN Awards (all award categories)

This is a highly visible role with direct responsibility for growing our audiences, improving engagement, increasing conversions and maximising the value of our marketing channels.

The successful candidate will oversee all marketing communications, with particular focus on email marketing, audience segmentation, campaign performance and digital engagement. You will also be expected to deploy generative AI and other technologies across marketing activities to improve productivity, support more targeted communications and strengthen campaign performance.

You will work closely with editorial, events, production, and management teams within a collaborative and entrepreneurial environment where ideas are encouraged and innovation is welcomed.

Remuneration: RM 4,000 - RM 5,000

Key Responsibilities:

Audience Growth

• Develop and execute marketing strategies to increase subscriptions across IFN and IFN Investor.
• Grow registrations and attendance across conferences, forums, roundtables and seminars.
• Drive participation in industry polls, surveys and award voting.
• Increase award submissions across all IFN Awards programs.
• Identify and implement new audience acquisition channels and growth opportunities.

Email Marketing

• Lead and manage all EDM campaigns across the business.
• Improve open rates, click-through rates and overall engagement.
• Reduce unsubscribe rates through audience segmentation and targeted communications.
• Develop customer journeys and automated marketing workflows.
• Ensure email calendars are coordinated across products and business units to avoid audience fatigue.

Content Marketing

• Create compelling marketing copy for events, awards, news products and commercial campaigns.
• Work closely with editorial teams to maximize the value of IFN content.
• Develop campaigns that leverage reports, interviews, news stories, videos and research.

Technology and Marketing Improvement

· Identify and implement practical uses of generative AI and automation across content production, campaign testing, audience analysis and reporting.

· Develop repeatable workflows that reduce manual work and enable colleagues to use these tools effectively.

· Evaluate results and refine approaches, applying human judgement and quality checks to all outputs.

Social Media & Digital Channels

• Oversee social media strategy and execution across all platforms.
• Manage content calendars and campaign promotion.
• Increase engagement, reach, followers and referral traffic.
• Monitor emerging platforms, trends and opportunities.

Campaign Management

• Plan and execute integrated marketing campaigns from concept through to analysis.
• Coordinate campaign assets with the production and design teams.
• Manage campaign timelines and ensure timely delivery.
• Support sponsorship and commercial initiatives through targeted marketing activity.

Data & Analytics

• Monitor and report on marketing performance.
• Track campaign effectiveness and return on investment.
• Use data and audience insights to continuously refine marketing strategy.
• Establish and manage key performance indicators across all marketing channels.

Brand Management

• Ensure consistency of messaging, tone and visual presentation across all communications.
• Protect and strengthen the IFN and REDmoney brands globally.
• Contribute ideas for new products, audience initiatives and market engagement strategies.

What We're Looking For:

Essential

• 3+ years experience in marketing, digital marketing, audience development or a related role.
• Strong email marketing experience.
• Excellent copywriting and communication skills.
• Proven ability to increase audience engagement and conversion rates.
• Strong analytical and reporting capabilities.
• Experience managing multiple campaigns and deadlines simultaneously.
• Comfortable working in a dynamic, entrepreneurial environment.
• A proactive, hands-on attitude and willingness to take ownership.

· Demonstrable experience applying generative AI to marketing activities, including content development, campaign testing and analysis, with clear examples of improvements achieved.

· Ability to identify suitable uses for AI, integrate tools into repeatable workflows and assess their effectiveness, while maintaining accuracy, brand standards and appropriate handling of confidential information.

Desirable

• Experience within events, publishing, media, financial services or professional services.
• Knowledge of marketing automation platforms and CRM systems.
• Experience with audience segmentation and database marketing.
• Basic graphic design capabilities.
• Familiarity with WordPress and digital publishing platforms.

Success in This Role Will Be Measured By

• Increased IFN and IFN Investor subscriptions.
• Higher email open and click-through rates.
• Reduced unsubscribe rates.
• Increased event registrations and delegate attendance.
• Increased participation in awards voting and submissions.
• Growth in social media engagement and reach.
• Increased website traffic and audience engagement.
• Strong execution of marketing campaigns across all business lines.
• Measurable improvements in marketing productivity and campaign effectiveness through the use of AI and automation.

Why Join Us

• Work with one of the most respected brands in Islamic finance.
• Be part of a close-knit, collaborative and international team.
• Play a key role in shaping the growth of multiple market-leading products.
• Enjoy flexibility through our flexi-hours policy.
• Have the freedom to introduce new ideas, technologies and approaches, including AI-powered marketing tools.
• Directly influence the growth and future direction of the business.

REDmoney is looking for someone who combines creativity with commercial thinking; someone who is equally comfortable crafting compelling marketing campaigns, analysing performance data and finding innovative ways to engage audiences across a global market.