Marketing Business Development Manager

About the Role

We are seeking an experienced and strategic Marketing Business Development Manager to join our team in Malaysia. In this role, you will be responsible for driving market expansion and revenue growth across Malaysia and the broader APAC region. You will specialize in designing and delivering high-impact, customized B2B demand generation programs using a blend of Account-Based Marketing (ABM), digital marketing, data intelligence, and tech-enabled sales strategies.

Key Responsibilities

• Strategic Solution Design: Craft and execute customized, end-to-end B2B demand generation and revenue growth strategies for enterprise clients across Malaysia and APAC.
• Account-Based Marketing (ABM): Lead client-centric ABM campaigns, targeting high-value enterprise accounts with personalized messaging and multi-touchpoint engagement strategies.
• Integrated Go-To-Market Execution: Combine digital marketing, B2B tele-sales/inside sales, webinar marketing, and data services to build cohesive, high-converting pipelines.
• AI & Tech Integration: Leverage modern AI-powered demand generation tools and analytics to identify high-intent leads, optimize campaign performance, and accelerate client growth.
• Client & Stakeholder Management: Serve as a trusted advisor to enterprise clients, understanding their unique growth objectives and aligning solution capabilities to ensure high satisfaction and renewal rates.
• Regional Business Growth: Identify new business opportunities and expand current client engagements within the region to consistently achieve revenue targets.

Requirements & Qualifications

• Experience: 3–6+ years of proven track record in B2B business development, enterprise marketing, or demand generation agency environments.
• Domain Expertise: Deep understanding of Account-Based Marketing (ABM) frameworks, B2B lead funnel optimization, data services, and multi-channel campaign management.
• Technical Proficiency: Familiarity with AI-driven B2B lead generation platforms, CRM systems (e.g., Salesforce, HubSpot), and marketing automation platforms.
• Regional Exposure: Experience managing or executing campaigns targeting enterprise clients across APAC, with a strong grasp of the Southeast Asian (SEA) B2B landscape.
• Skills: Exceptional strategic thinking, solution-selling, client presentation, and cross-functional project management skills.
• Language: Professional fluency in English (written and spoken) is required; proficiency in Bahasa Malaysia or Mandarin is a strong advantage for the regional market.