Company Description
SimpleLoyalty.com, under Mulah Technologies Sdn Bhd, is a pioneering brand specializing in modernizing physical retail outlets by enabling them to implement their own digital loyalty programs. SimpleLoyalty is dedicated to enhancing customer engagement and interaction.
Role Description
This is a full-time on-site role for a Marketing Copywriter based in Subang Jaya, Malaysia. The Senior Copywriter will craft compelling and impactful written content to generate traffic to our website. Day-to-day tasks will include proofreading and editing materials to ensure brand alignment and developing clear and persuasive messaging. You will need to:
- Evaluate and hire copywriters who can create great content.
- Identify and prioritize target categories based on purpose, firmographics, and demographics.
- Research on titles and topics which are most likely to genereate the most traffic.
- Finalize the titles and topics for copywriters.
- Work with copywriters to write engaging blog posts that rank well on Google.
- Optimize content for SEO to boost visibility and organic traffic.
- Track blog performance to find top posts to expand on.
- Manage the content creation process.
- Ensure high-quality and up-to-date content.
- Lead a campaign team to develop and implement activities according to the strategy, troubleshooting and adjusting as needed.
- Focus on continuous improvement, experimentation, and optimizing lead campaigns.
- Handle monthly campaign impact reporting, analysis discussions, and weekly activity updates.
- Use data to analyze content performance and improve strategies.
- Stay updated on industry trends and best practices in content marketing, live content, and video production.
Qualifications
- Experience either being a copywriter, or running a small team of copywriters
- experience researching for the best topics and titles
- a good grasp of the English language
- experience in doing research and data analytics (bonus)
- a track record of ranking well on SEO (bonus)
