Marketing Engagement Executive

Marketing Engagement Executive Department:

Marketing Location: Fairview International School, Kuala Lumpur

Reports to: Marketing Manager

Role Overview:  The Marketing Engagement Executive is responsible for engaging and qualifying new leads generated through Fairview International School's marketing activities. As the first point of contact for prospective parents, the role ensures that every incoming lead receives a timely, professional and personalised response.

The role focuses on understanding parents needs, identifying qualified prospects and converting enquiries into school tours and appointments for the Admissions team.

Key Responsibilities

● Contact and engage new leads generated through Marketing campaigns via telephone, WhatsApp/messaging and email.

● Respond promptly to incoming enquiries and provide initial information about Fairview's programmes, campuses and admissions journey.

● Qualify leads by understanding the child's age, educational needs, preferred campus, intended intake and level of interest.

● Follow up consistently with leads who require additional information or time before making a decision.

● Identify high-intent and qualified prospects and book school tours, consultations or appointments for the Admissions team.

● Ensure qualified leads are accurately updated and handed over to Admissions with relevant notes and parent requirements.

● Maintain accurate lead records and follow-up activities in the CRM.

● Work closely with Marketing and Admissions to improve lead quality, response rates, appointment bookings and overall lead conversion.

● Provide feedback to Marketing on common parent questions, objections, lead quality and campaign performance.

Key Performance Areas

● New lead contact and response rate

● Lead qualification rate

● School tour / consultation booking rate

● Lead follow-up completion

● Quality and accuracy of CRM records

● Successful handover of qualified leads to Admissions

Ideal Candidate

● Excellent communication and interpersonal skills.

● Confident and professional when speaking with parents over the phone.

● Strong follow-up and relationship-building skills.

● Comfortable using WhatsApp, Gmail and CRM systems.

● Customer-focused, organised and target-oriented.

● Experience in marketing, customer engagement, admissions, education, sales or telemarketing is an advantage.

• ● Able to communicate in English; additional languages such as Mandarin or Bahasa Malaysia are an advantage.