Client Industry: International Halal Korean Grill & Hotpot Buffet Restaurant Location: Puchong Key Responsibilities: - Partner Operations to initiate and develop local store marketing (LSM) to drive incremental sales.
- Manage LSM campaign including marketing materials, copywriting, content editing and proofreading.
- Undertake editing/tweaking of existing marketing materials, provide support on co-ordination, follow-up and distribution of marketing collaterals.
- Execute and facilitate photography or videography session for digital content (TT & GMB).
- Monitor and analyze campaign effectiveness, including sales tracking, competitive benchmarking and LSM expenses management.
- Prepare marketing reports, conduct analysis/learning for LSM campaigns and provide insights to enhance campaign performance.
- Audit, track and analyze social media presence, local social media campaigns (e.g. Tik Tok), digital advertising costs, return on spending and recommend improvement.
- Stay updated on consumer behavior and market trends to develop and refine LSM strategies.
- Liaise with delivery partners and maintain accurate information on delivery platforms.
- Perform any other marketing and administrative tasks as assigned.
Key Requirements: - Qualification in Marketing, Media Management, Mass Communication or other relevant discipline.
- At least 2 years of hands-on experience with exposure in F&B or FMCG industry is an added advantage.
- Good communication and presentation skills with excellent command of English.
- Stay abreast of emerging digital tools and platforms, marketing trends and new technologies for marketing.
- Have a keen eye for detail and possess strong creative instincts with a passion for storytelling.
- Able to apply analytical approach including benchmarking and other statistical tools to support marketing analysis.
- Self-starter, well-organized, creative, and resourceful team player with excellent time management.
If you are interested in this position, you may apply directly by clicking Apply button directly or you may apply through our website |
