Marketing Executive

About the Role

We are hiring a Marketing Executive to join an existing team and take charge of the day-to-day execution, you will be working with a team already for a boutique client undergoing a brand turnaround. This role sits at the intersection of strategy and execution - you will translate the concept into actionable plans, coordinating between multiple stakeholders.

Key Responsibilities

• Execute and manage marketing campaigns across social media, and other digital channels
• Handles the content calendar and ensure timely delivery from the social content creator and graphic designer
• Coordinate between the different skateholders, and internal team
• Monitor, analyse, and report on campaign performance using analytics tools
• Manage the brand's social media presence day-to-day, including community engagement
• Brief the relevant team on campaign requirements with clear deliverables and deadlines
• Research and identify collaboration and partnership opportunities (influencers, events, brands)
• Support the Key Account Manager with client reporting, presentations, and strategy updates
• Maintain the inter-agency communication protocol and ensure nothing falls through the cracks
• Contribute ideas for content themes, promotions, and brand activations

Requirements

• Minimum 3 years of marketing experience, preferably in an agency or brand-side role
• Proven track record managing social media channels and digital campaigns
• Strong analytical skills & comfortable with Meta Business Suite, Google Analytics, or similar tools
• Experience coordinating with external vendors, agencies, or freelancers
• Project management and organisational skills
• Strong written communication in English (Mandarin a plus)
• Ability to work autonomously and manage multiple workstreams simultaneously
• Understanding of content marketing, influencer marketing, and brand-building fundamentals

Nice to Have

• Experience in lifestyle, F&B, retail, or creative industry marketing
• Basic design skills (Canva, Figma) for quick mock-ups and briefs
• Experience working on brand turnarounds or new brand launches

What We Offer

• Hands-on experience driving a real brand turnaround from Day 1
• Agency environment with variety - no two weeks are the same
• Mentorship from senior strategists and exposure to end-to-end brand building