Digital Marketing Executive

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, search engines, websites, email, and other digital channels.
• Manage and monitor paid advertising campaigns on platforms such as Meta, Google, TikTok, LinkedIn, and other relevant channels.
• Support content marketing initiatives by coordinating campaign promotions and audience growth strategies.
• Monitor and analyze campaign performance, website traffic, audience behaviour, and conversion metrics.
• Prepare performance reports and provide actionable recommendations for continuous improvement.
• Conduct keyword research, competitor analysis, and digital market research to support marketing strategies.
• Assist in managing SEO, website visibility, and online brand presence.
• Utilize AI tools to support content generation, campaign optimization, audience targeting, reporting, and marketing automation.
• Work closely with Creative, Content, Sales, and Production teams to ensure marketing campaigns are aligned with business objectives.
• Stay updated on digital marketing trends, platform updates, AI technologies, and industry best practices.

Requirements

• Minimum 1–3 years of experience in digital marketing, performance marketing, or related roles.
• Familiarity with Meta Ads, Google Ads, TikTok Ads, Google Analytics, Search Console, and other digital marketing tools.
• Strong understanding of social media platforms, digital advertising, and online customer acquisition.
• Familiarity with AI tools for digital marketing, content creation, campaign optimization, marketing automation, and analytics.
• Good analytical skills with the ability to interpret data and generate insights.
• Strong communication, organizational, and project coordination skills.
• Proactive, detail-oriented, and results-driven.
• Able to multitask and provide support for any tasks or projects assigned by the company as needed.