A Marketing Executive drives brand awareness, customer acquisition, and revenue growth through strategic and tactical marketing efforts. They execute campaigns, analyze market trends, and collaborate with cross-functional teams to achieve business objectives.
Responsibilities
- Identify target audiences, objectives and desired outcomes of marketing campaign
- Research and develop marketing strategy, and evaluate success strategy
- Develop content of marketing campaigns
- Stay up-to-date on current marketing trends
- Manage and allocate budget correctly
- Develop PR strategies (press releases, influencer collaborations)
- Handle crisis communication
- Create sales collateral
- Track lead conversion rates and optimize funnel performance
Qualifications
- Bachelor's degree in marketing or related field
- 2 - 3 years of relevant experience. Preferably Junior Executive
- Fresh graduates are welcomed to apply.
- Strong analytical, communication, time-management and creativity skills
- Strong ability to focus on customer/market and take initiative Experience with social media
