Marketing Executive - Content Creation

Company Description Nest Butler is a custom furniture design and manufacturing company specializing in bespoke carpentry and cabinetry, including kitchen cabinets, wardrobes, and TV cabinets. The company focuses on solving long-standing industry challenges such as ambiguous pricing, high operating costs, project delays, and inconsistent product quality. By leveraging technologies like Artificial Intelligence, Cloud Computing, and the Internet of Things, Nest Butler aims to modernize and streamline a traditional sector. Team members contribute to redefining how custom furniture is designed, priced, and delivered to customers. The environment encourages innovation, problem-solving, and collaboration around technology-driven solutions.

Role Description The Marketing Executive – Content Creation is a full-time role based in WP. Kuala Lumpur, with a hybrid work arrangement that allows some work-from-home flexibility. This role involves developing and executing content that supports marketing campaigns, including social media posts, website copy, email marketing, and promotional materials. The individual will translate market insights into clear messaging, craft stories that highlight Nest Butler's value proposition, and ensure brand consistency across all channels. Day-to-day tasks include coordinating with design, sales, and operations teams to gather information, planning content calendars, optimizing content for digital platforms, and monitoring performance metrics to refine strategies. The role also requires staying current with marketing trends in furniture, design, and technology to keep content relevant and engaging.

Qualifications

• Candidates should possess skills in Market Planning and Marketing to design and implement effective content-driven campaigns.
• Candidates should possess skills in Market Research to understand customer needs, industry trends, and competitor positioning.
• Candidates should possess strong Communication skills to create clear, compelling, and brand-aligned content for various channels.
• Candidates should possess basic Sales and Marketing skills to align content with commercial goals and support lead generation.
• Experience in content creation for digital platforms (social media, websites, email) and familiarity with SEO principles is beneficial.
• Proficiency with common marketing tools (e.g., social media management platforms, analytics tools, design collaboration tools) is an advantage.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work collaboratively in a hybrid environment, manage multiple projects, and meet deadlines with attention to detail.