Assist in developing and executing the company's brand and marketing strategies.
Support campaign planning aligned with business priorities and growth objectives.
Ensure marketing initiatives contribute to awareness, engagement, and lead generation.
2. Market Intelligence & Insights
Conduct market research to identify trends, customer behaviors, and competitive positioning.
Monitor industry developments and competitor activities.
Provide insights to support strategic decision-making.
3. Campaign & Content Coordination
Support development of marketing campaigns, promotional materials, and presentations.
Communicate campaign objectives, timelines, and deliverables to Sales teams.
Ensure consistency of brand messaging across all platforms.
4. Reporting & Performance Analysis
Prepare marketing activity reports and performance metrics.
Analyze campaign effectiveness and provide recommendations for improvement.
Track lead generation outcomes and engagement levels.
5. Sales Enablement Support
Maintain and organize sales support materials and marketing collateral.
Collaborate with Sales to align marketing initiatives with pipeline growth.
6. Events & Engagement
Plan and coordinate: Events, Conferences, Webinars, Workshops, Marketing meetings etc
Manage logistics, stakeholder coordination, and follow-up activities.
7. Marketing Operations
Support maintenance and development of internal marketing tools and resources.
Assist in optimizing processes for campaign execution and reporting.
Education and/or Work Experience Requirements:
Bachelors degree in marketing, communications, or related field with minimum of 1 year experience.
Experience with GTM events and integrated marketing campaigns.
Working knowledge of market research, surveys, and data analytics.
Track record of managing projects and collaborating with cross-functional teams.
Excellent communication skills, both verbal and written.
Strong computer proficiency (MS Office, etc.) and ability to work independently while meeting deadlines and maintaining a positive attitude.
Ability to work independently, and to carry out assignments to completion within parameters of instructions given prescribed routines, and standard accepted practices
