Marketing Executive (Fresh Graduates Welcome)

Role Summary:

We are an award-winning HR services provider with a strong presence across APAC, offering payroll outsourcing, recruitment, HR consulting, and HR technology solutions. We are looking for a Marketing Executive to support content creation, digital marketing, CRM campaigns, events, and website management. This role offers hands-on exposure to campaign execution, marketing analytics, and AI-powered marketing initiatives while working closely with regional stakeholders to strengthen the company's brand presence and drive business growth. Fresh graduates are encouraged to apply.

Work location: KL Eco City, Malaysia.

Key Responsibilities

1. Content & Social Media

• Write and adapt marketing copy for social media, email, website and collateral.
• Produce basic visuals using Canva templates and AI design tools; brief the in-house designer for complex or brand-critical work.
• Monitor comments and messages on social channels, respond to general enquiries, and pass potential leads to the Sales team promptly.
• Ensure all content follows the company's brand guidelines.
• Support LinkedIn advertising campaign setup, execution and monitoring.
• Track campaign performance, consolidate data and prepare regular marketing reports.

2. Events & CRM

• Execute CRM and email marketing campaigns.
• Set up webinars and automated follow-up workflows.
• Create webinar promotion images for social media post.
• Coordinate online and offline events, from logistics to post-event follow-up.
• Source promotional merchandise and manage vendor communication.
• Coordinate corporate gifts, festive campaigns and client appreciation initiatives.

3. Website & Digital Performance

• Manage widget, update website content, landing pages and marketing materials on WordPress.
• Perform routine WordPress updates, basic troubleshooting and quality checks (broken links, forms, mobile display).
• Apply basic SEO practices to web content, such as keywords, meta titles and image alt text.
• Set up campaign tracking (e.g. UTM links) and monitor website traffic with analytics tools.

4. Marketing Reporting & Administration

• Conduct competitor research and monitor industry trends.
• Support day-to-day regional marketing coordination and administrative tasks.
• Maintain the marketing asset library (logos, photos, templates, past materials).
• Support updates to sales materials such as company profiles and presentation decks.

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• Fresh graduates are welcome.
• Strong organisation and attention to detail; able to manage multiple tasks.
• Proactive and willing to learn.
• Good written and spoken English; Chinese proficiency is an advantage.
• Familiarity with social media platforms and digital marketing fundamentals.
• Basic knowledge of WordPress, CRM systems or marketing automation tools.
• Experience with AI tools such as ChatGPT, Gemini or Canva AI.
• Comfortable working with Excel, PowerPoint and basic marketing performance data.
• Basic design ability using Canva or similar tools.

AI Skills We Value (good to have)

• Ability to write effective AI prompts for marketing tasks.
• Use AI to draft and improve marketing content.
• Apply AI tools to competitor research and market intelligence.
• Use AI for translation, content localisation and repurposing.
• Ability to review and fact-check AI-generated outputs.