Marketing Executive/Manager (Brand / Channel Management)

Who we are:

Sailun Group (https://en.sailungroup.com/) is one of the world's leading tyre development and manufacturing companies with a mission to bring the best customer experience with our cutting-edge technology and high commitment to quality. Sailun, being one of the fastest globally growing tyre companies, has been progressing upward steadily every year in the global industry ranking. With the passion of making great tyres for the future and providing innovative solutions to our customers, the company continuously invests in tyre research and development, and intelligent production which evolves in the complete tyre ecosystem from upstream to downstream. A diversified portfolio of tyre products has now reached 150+ countries and regions in the Americas, Europe, Asia and Africa. With over 13,000 dedicated talents, we are heading to extend our operating footprints in the major markets to best serve the local customer needs, and aspiring to become the leader of local market. As the key market for growth, we are looking for Marketing Executive/Manager, to join our Team to support our clients in Malaysia. This role is designed for candidates who specialize in either brand management or channel development, but are also willing and able to support the other area as part of a well-rounded marketing function.

Key Responsibilities:

Channel Management

Drive the development of PCR (Passenger Car Radial) brand image stores.

Oversee store construction, dealer empowerment, and training programs to strengthen channel performance and brand presence.

Brand Management

Brand marketing activities:Plan/execute brand campaigns including new product launches, premium roadshows, exhibitions, and track experience events to enhance brand influence.

Digital Marketing: Manage digital marketing channels (social media, automotive forums) and develop content strategies to drive online engagement and lead generation.

Market Intelligence: Monitor competitor activity and consumer trends to provide insights for pricing, product, and channel strategy.

Proficiency in design tools or graphic design skills will be an added advantage.

Requirements:

Bachelor's degree or equivalent in Marketing, Business, or related field.

Minimum 1 year of marketing experience.

Expertise in either brand campaign planning or channel/channel partner development, with the ability to contribute to the other area.

Willingness to learn and adapt across both brand and channel functions.

Fluency in English and Bahasa Malaysia is required; Chinese is a strong plus.

Able to travel nationwide (Malaysia) and overseas as needed.

If you're interested in this opportunity, you are welcome to send your resume/CV to: [Confidential Information]

We look forward to hearing from you!