Marketing Executive

Job Overview

The Marketing Executive (Brand Execution & Tactical Innovation) plays a pivotal role, as the central operational engine of the brand team, orchestrating end-to-end execution across four critical business dimensions:

• Driving tactical innovation (including regional lift & shift playbooks and pack format renovations).
• Orchestrating in-market activations and governing the integrated Trade Marketing Calendar.
• Managing rigorous marketing operations, including budget control, vendor engagement, and the complete PR/PO lifecycle.
• Directing end-to-end packaging and artwork management from concept approval through R&D, regulatory, legal & QA sign-off to production print.
• This leader bridges commercial execution, supply chain feasibility, and financial discipline to ensure market launches and activations are delivered on time, in full (OTIF), and with commercial impact.
• Markets under Scope – Japan, Korea, HKTW, Malaysia, Singapore, Thailand, Indonesia, Vietnam & Philippines

Responsibilities

Tactical Innovation & Portfolio Deployment (Lift & Shift / Pack Formats)

• Lead Lift & Shift Deployments: Identify, evaluate, and adapt proven product propositions, formulations, and concept successes from regional or global markets to unlock speed-to-market and low-complexity growth locally.
• Pack Format Innovation: Manage the development and launch of new pack sizes, multi-packs, promotional bundles, price-point packs, and channel-tailored SKUs (e.g., E-commerce vs. Modern Trade vs. Traditional Trade/Impulse).
• Stage-Gate Project Management: Serve as project leader through the commercial stage-gate activity management process, coordinating with R&D, Packaging Engineering, Factory Operations, Quality, Regulatory Affairs, and Commercial Strategy.
• Business Case & Margin Delivery: Partner with Marketing Manager & Commercial Finance to build viable P&Ls for all tactical launches, monitoring Unit Economics, Gross Margin contribution, and cannibalization risk.

In-Market Activations & Trade Marketing Calendar

• Shopper & Trade Marketing Alignment: Partner closely with Marketing Managers, Sales and Customer Marketing to translate brand strategy into actionable Joint Business Planning (JBP) toolkits, sell-in decks, and channel execution guidelines.
• BTL Campaign Delivery: Oversee Below-The-Line (BTL) marketing initiatives, POSM (Point of Sale Materials) development, permanent/semi-permanent displays, sampling campaigns, and experiential consumer activations.
• GWP & Merchandise Development: Support the strategic ideation, industrial design, sourcing, and development of consumer premiums, Gift-With-Purchase (GWP) items, and promotional merchandise supporting brand equity.
• Post-Campaign Evaluation (PCE): Partner Marketing Managers to conduct structured post-activation reviews analysing uplift & ROI.

SKU, Master Data & System Management

• SKU Master Data Lifecycle: Direct end-to-end SKU creation, item extension, system setup, and ongoing portfolio maintenance in enterprise ERP systems (e.g., SAP).
• Code Generation: Generate and govern unique Finished Goods (FG) codes, case codes, and regional retail barcodes (EAN/UPC) for all new launches, format renovations, and lift & shift SKUs.
• Commercial Pricing Administration: Partner with Commercial and Finance teams to accurately input, maintain, and update base pricing, wholesale lists, and promotional pricing structures within company systems.
• Data Accuracy & Audit Integrity: Safeguard product specifications across commercial, supply chain, and logistics systems, ensuring data integrity within mandated launch timeframes.

Marketing Operations & Financial Governance (PR/PO & Budget Management)

• Budget Tracking & Invoice Governance: Maintain meticulous marketing expenditure ledgers, conduct Goods Receipts (GR), resolve invoice mismatches with Accounts Payable, and produce quarterly vendor payment tracking reports
• PR/PO Lifecycle Execution: Oversee the timely generation, tracking, and reconciliation of Purchase Requisitions (PR) and Purchase Orders (PO) in enterprise ERP systems (e.g., SAP, Ariba, etc.).
• Vendor & Agency Coordination: Partner with Procurement to onboard creative, digital, media, and production vendors; manage master service agreements (MSAs), statements of work (SOWs), and delivery verification.
• Financial Compliance & Audit Readiness: Reconcile open Pos & resolve invoice discrepancies.

Packaging & Artwork Management

• Design-to-Print Leadership: Direct the end-to-end artwork routing workflow for all packaging redesigns, legal/compliance updates, multi-lingual packs, and new SKU rollouts.
• Cross-Functional Routing & signoffs: Orchestrate critical approvals across R&D, Food/Product Safety, Quality, Legal, Regulatory Affairs, Packaging Engineering, and Brand Marketing to ensure flawless compliance with local labelling & artwork standards.
• Pre-Press & Print Quality Assurance: Liaise with repro agencies, prepress partners, and packaging printers to review digital proofs, colour matches, barcode compliance, and print trials, avoiding costly print errors and delays.
• Artwork Asset Governance: Maintain an up-to-date repository of all master brand packaging design guidelines, cutter guides, certified dielines, and approved pack renders for digital shelf and commercial use.

Qualifications

• +3 years experience in FMCG Marketing or equivalent experience with strong record
• Experience in collaborating with cross-functional members
• Excellent communication skill in English is required.
• Japanese, Korean & SEA languages bonus