Marketing Executive ( Partnership & CRM )

Role Overview

Plan and execute data-driven, multi-channel marketing campaigns while overseeing marketing automation systems, CRM optimization, and strategic partnerships. In this role, you will build scalable customer journeys, improve retention and overall campaign performance, and drive revenue growth through strategic partner-driven initiatives.

Key Responsibilities

• Campaign Execution & Marketing Automation
• Plan, build, and deploy automated multi-channel journeys (welcome loops, onboarding sequences, retention, win-back, and re-engagement campaigns across email, WhatsApp, and digital channels).
• Oversee end-to-end automation strategies, campaign workflows, triggers, resource allocation, and quality control.
• Manage marketing automation platforms, CRM tools, and system integrations (connecting CRMs with ad tools, analytics, and marketing platforms).
• Ensure full compliance with data protection regulations and brand standards across all automated marketing initiatives.
• CRM & Customer Data Management
• Maintain database hygiene through routine list cleaning, deduplication, and pipeline tracking across customer lifecycle stages.
• Segment databases and configure lead-scoring rules to deliver targeted, personalized communications.
• Deploy churn-reduction and win-back strategies to maximize repeat visits and long-term customer value.
• Optimization, Analytics & Reporting
• Run continuous A/B tests on email layouts, landing pages, CTAs, content, and send times to boost conversions.
• Monitor campaign performance, track conversion metrics and ROI, and deliver regular actionable reports to management.
• Drive process improvements to eliminate operational inefficiencies and reduce marketing overhead.
• Strategic Partnerships & Sponsorships
• Identify, prospect, and pitch complementary brands for co-marketing campaigns, joint webinars, and guest content.
• Prepare partnership proposals and sponsorship decks, negotiate commercial terms, and fulfill agreed deliverables.
• Track and evaluate partnership ROI by measuring referral traffic, lead volume, pipeline growth, and partner-driven revenue.

Requirements & Qualifications

• Experience:
• Fresh grads are welcome to apply.
• Executive: 2–4 years of experience in marketing automation, CRM, digital marketing, performance optimization, or campaign management.
• Technical Skills: Proficiency in platforms like HubSpot, Marketo, Salesforce, or Pardot; familiarity with system integrations and basic HTML/CSS for email/landing page customization is a plus.
• Analytical Capability: Strong skills in database segmentation, performance tracking, data interpretation, and workflow optimization.
• Project Management & Communication: Proven ability to handle multiple deadlines in a fast-paced environment with exceptional stakeholder management and cross-departmental coordination skills.
• Location & Mobility: Based in or willing to work in Kuala Langat / Dengkil.
• Transportation: Must possess own transportation for daily commuting and event logistical needs.
• Flexibility: Availability to work occasionally on weekends to oversee and execute event operations.