Marketing Executive

Responsibilities:

• Create and publish engaging video content across TikTok, Instagram, Facebook, XHS, and other platforms to showcase services, transformations, testimonials, and promotions.
• Manage social media accounts by monitoring engagement, responding to comments/messages, and building an active online community.
• Stay updated on digital marketing trends (especially short-form video platforms) to maximize reach and relevance.
• Conduct competitor analysis and recommend innovative content and marketing strategies.
• Track and analyze campaign performance using KPIs such as views, engagement, and conversion rates.
• Prepare monthly reports on social media growth, campaign effectiveness, and marketing outcomes.
• Ensure consistent branding across all digital content while enhancing the company's image through storytelling and customer-focused campaigns.
• Support additional marketing projects and ad-hoc tasks as assigned by management.

Requirements:

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• Proven experience in social media management and content creation (TikTok, Instagram, Facebook, XHS preferred).
• Strong understanding of digital marketing trends, analytics, and performance tracking (KPIs, insights tools).
• Creative mindset with good communication and storytelling skills.
• Able to speak, read, and write Mandarin (to manage Mandarin-speaking audiences and platforms such as XHS).