Marketing Executive Proton e.MAS

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

a) Digital Marketing & Social Media

•Plan and execute digital marketing campaigns across Facebook, Instagram, TikTok, and other relevant platforms.

•Manage the dealership's social media accounts, including content planning, scheduling, publishing, and performance monitoring.

•Develop engaging marketing content featuring Proton e.MAS vehicles, product highlights, promotions, customer testimonials, and dealership activities.

•Coordinate with content creators, livestreamers, and external agencies to ensure consistent and effective content delivery.

•Monitor social media trends, competitor activities, and market developments to identify new marketing opportunities.

•Ensure all marketing materials and communications comply with the company's brand guidelines and Proton e.MAS requirements.

b) Lead Generation & Sales Support

•Develop and implement marketing initiatives to generate quality leads and increase showroom visits, test drives, and vehicle bookings.

•Plan targeted digital advertising campaigns and monitor campaign performance against lead generation objectives.

•Coordinate with Sales Advisors to ensure marketing leads are distributed, followed up, and converted into appointments, test drives, and bookings.

•Monitor lead sources and campaign effectiveness to identify opportunities for improvement.

•Support the sales team in achieving monthly vehicle sales targets through effective marketing campaigns and promotional activities.

c) Events, Roadshows & Promotions

•Plan, coordinate, and execute showroom events, roadshows, exhibitions, mall activations, test-drive events, and promotional campaigns.

•Liaise with event organisers, shopping malls, vendors, suppliers, and relevant stakeholders to ensure smooth event execution.

•Prepare event proposals, budgets, schedules, promotional materials, and post-event reports.

•Monitor event performance, including leads generated, test drives conducted, bookings secured, and marketing expenditure.

•Ensure all event activities comply with company procedures, budget approvals, and brand requirements.

d) Marketing Planning & Budget Management

•Prepare monthly marketing plans, campaign calendars, and promotional activity schedules.

•Develop marketing proposals and budget estimates for management approval.

•Monitor marketing expenditure against the approved budget and ensure cost-effective utilisation of resources.

•Track campaign results and recommend improvements based on performance data.

•Coordinate with the management team to align marketing activities with business priorities and sales objectives.

e) Branding & Marketing Materials

•Coordinate the preparation of promotional materials, including digital advertisements, posters, banners, brochures, and point-of-sale materials.

•Ensure the dealership's branding, visual identity, and marketing messages are consistent across all platforms and physical locations.

•Liaise with designers, printers, agencies, and suppliers to ensure timely delivery of marketing materials.

•Maintain an organised library of marketing assets, campaign materials, photographs, and videos.

f) Reporting & Administration

•Prepare monthly marketing performance reports covering leads generated, advertising performance, campaign expenditure, event results, and sales conversion.

•Maintain accurate records of marketing activities, campaign results, leads, and customer engagement.

•Monitor key performance indicators (KPIs) and provide recommendations to improve marketing effectiveness.

•Perform other marketing-related duties as assigned by the Dealer Principal or Management.

Qualifications

•Diploma or Bachelor's Degree in Marketing, Mass Communication, Business Administration, Digital Marketing, or a related field.

•Minimum 2–3 years of relevant experience in marketing, preferably in automotive retail, automotive dealerships, or a consumer-facing industry.

•Experience in digital marketing, social media management, content planning, and event coordination.

•Familiarity with Facebook Ads, TikTok, Instagram, Meta Business Suite, and digital marketing analytics.

•Proficient in Microsoft Office applications, particularly Excel and PowerPoint.

•Basic knowledge of graphic design and video editing tools such as Canva, CapCut, or Adobe applications will be an advantage.

•Good communication, coordination, time management, and organisational skills.

•Able to work independently and as part of a team in a target-driven environment.

•Willing to work on weekends, public holidays, or outside normal working hours when required for events and promotional activities.

• •Possess own transport and a valid driving licence.