We're hiring a Marketing Executive to drive product launches and strategic marketing initiatives for ourbrands. If you're experienced in crafting compelling product stories, leading campaigns, and working closely with cross-functional teamsthis could be the role for you!
Key Responsibilities:
Product Strategy & Positioning
- Develop compelling product stories, USPs, and brand positioning.
- Conduct market research, competitor analysis, and consumer surveys.
- Collaborate with regulatory teams to ensure compliant product labeling.
Campaign & Content Development
- Create campaign briefs and guide designers and copywriters.
- Develop content for digital and offline platforms (web, email, social media, POS).
- Craft scripts for videos, product showcases, and stage events.
Product Launch & Promotion
- Plan and execute go-to-market strategies and promotional campaigns.
- Align launch communications across internal departments.
- Coordinate events, roadshows, and product workshops.
Performance Tracking & Optimization
- Monitor campaign and sales performance against targets.
- Prepare reports, analyze results, and propose improvements.
- Support training and provide product messaging to sales teams.
Marketing Operations
- Improve marketing materials through strong design and storytelling.
- Manage budgets, inventory, and timely delivery of collaterals.
- Handle customer feedback related to product marketing.
Qualifications & Skills:
- Bachelor's Degree in Marketing, Nutrition, Dietetics, Food Science, or related field.
- Experience in FMCG, health & wellness, or consumer product marketing is preferred. Nutrition knowledge is a strong plus, but not mandatory
- At least 3 years of experience in marketing, branding, communication, or copywriting.
- Strong multi-tasking and prioritization skills.
- Sales-driven with high commitment and problem-solving abilities.
- Proficiency in English, Bahasa Malaysia and other languages is preferred.
If you are passionate about product marketing and eager to make a significant impact, we would love to hear from you! Apply now to join our dynamic team and help us drive success.
