About the Company
Executes marketing campaigns and daily brand initiatives of 2 brands, focusing on brand and campaign management (which includes being a brand guardian in maintaining brand integrity across all platforms, social media management, PR initiatives and promotional activities).
About the Role
Responsible for campaign coordination and executions, performance tracking and meeting brands objectives to enhance brand visibility and customer engagement.
Responsibilities
- Client Liaison and Communications
- Manage client expectations by providing timely updates, feedback recaps and aligning deliverables to strategic objectives.
- Campaign Management
- Assist in implementing 360 marketing campaigns (digital, print, collaborations, events)
- Coordinates copywriting, production and distribution of marketing collaterals (menus, posters, social ads) that effectively aligns with campaign goals
- Campaign Coordination Owns day-to-day campaign operations, including timelines, approvals, and posting.
- Marketing Communication Communicates clearly across internal and client-facing touchpoints.
- Ensure timely execution of promotions and seasonal campaigns
- Digital and Social Media Management
- Create and schedule engaging content (IG/FB posts, Reels, Stories) aligned with brand voice
- Monitors social channels and digital platforms, respond to comments/messages in timely manner, and proposes social media advertisement
- Proposing and managing content calendar for brands for effective posting schedules
- KOL & Influencer Management
- Identify and onboard relevant KOLs/influencers for brand collaborations
- Manage contracts, deliverables, and performance tracking for influencer campaigns
- Organize KOL tastings/events and ensure content meets brand standards
- Reporting & Analytics
- Reporting & Performance Review Supports post-campaign analysis and improvement suggestions
- Compile weekly/monthly marketing reports with actionable insights
- Maintain records of marketing expenses and ROI
- On-Ground Activation Support
- Assist in planning and executing in-store promotions/events
- Coordinate with vendors and outlets for POSM deployment
- Capture event content (photos/videos) for social media amplification
Pay range and compensation package
RM 4,000 to RM 5,000
