Marketing Executive

Role and Responsibilities

Digital Platform Optimization & Conversion Strategy

• Website & UX Optimization: Oversee content, promotional updates, and product/service page mapping across 5 websites (including the webshop). Analyze user behavior to proactively recommend UX improvements that maximize conversion rates.
• Conversion Rate Optimization (CRO): Monitor digital touchpoints to identify bottlenecks in the user journey and collaborate with digital stakeholders to improve online lead acquisition.

Marketing Analytics & Performance Insights

• Lead Pipeline Analysis: Main ownership of the marketing enquiry database, updating it 3 times/ week. Evaluate lead flow trends to provide actionable, data-backed recommendations for agile budget reallocations.
• End-to-End Performance Reporting: Monitor and present weekly Sales & Operations conversion metrics alongside social media, google ads and performance statistics. Transform raw conversion data and audience engagement metrics into strategic insights to help the leadership team identify operational capacities, brand reach, and market demands.

Strategic B2B Sales Enablement

• Tender & Pitch Strategy: Project-manage the preparation of complex Tender Proposals and high-level pitch decks. Ensure marketing propositions are strategically aligned with client needs to secure high-value B2B contracts.
• Commercial Alignment: Able to support Sales and Operations materials (NPD launch pack, education pack, service leads generations, workshop decks, logistics, etc.) to continuously improve the enablement workflow.

Lifecycle & EDM Marketing Strategy

• EDM Nurture Programs: Execute and manage the monthly EDM (Electronic Direct Mail) nurture programs (approx. 2-4 pieces per month) across our brands.
• Retention & Cross-Selling: Strategically segment email lists to deliver targeted campaigns aimed at boosting customer retention, upselling, and cross-selling across different service lines.
• Email Performance Analytics: Monitor open rates, click-through rates (CTR), and conversion metrics from email campaigns to continuously A/B test subject lines, layouts, and call-to-actions (CTAs).

General Marketing Administration & Coordinator

• Administrative Coordination: Streamline daily marketing administrative pipelines, coordinating internal requests, maintaining files, and ensuring general operational efficiency across the department.
• Finance & Workflow Tracking: Oversee and track departmental administrative requests, ensuring standard purchase requests, invoicing documentation, and payment flows are organised and submitted on time to optimize budget tracking.
• Partner & Stakeholder Liaison: Act as a central point of contact for external partners and internal teams, helping to route communications, event setup, and follow up on task deadlines to keep projects on schedule.
• Other assignments from Head of Marketing and Senior Marketing Executive

Requirements

Qualifications & Experience

• Education: Bachelor's degree in Marketing, Business Administration, or a related fields
• Experience: 1-3 years of experience in Marketing or Digital Marketing role with a proven track record of handling data tracking, website management, and corporate presentations.

Technical Skills

• CMS Management: Competency in managing and updating Content Management Systems (WordPress, Shopify, etc.) with an understanding of basic SEO and UX principles.
• Data & Analytics: Advanced proficiency in Excel/Google Sheets and web analytics tools (e.g., Google Analytics). Ability to translate rows of data into clean charts and strategic summaries.
• Presentation Design: Exceptional skills in PowerPoint, canva program, with the ability to structure complex business arguments into clean, persuasive B2B proposals.

Soft Skills & Competencies

• Analytical Thinking: The ability to look at lead drops or conversion fluctuations, diagnose the root cause, and propose a solution.
• Data-Driven & Organized: High attention to detail with the ability to update lead data regularly and track performance metrics accurately.
• Strong Communicator: Excellent written and verbal communication skills for collaborating with agencies, cross-functional internal teams, and drafting internal newsletters.
• Commercial Acumen: Understanding of how marketing tasks (tenders, conversion rates, lead flows) directly impact sales and revenue goals.

Benefits

• 5 days work week - 8.30am - 5.45pm (After pass probation, you'll be eligible for Friday hybrid work day)
• Located at McPherson Area, 10 min walk from Tai Seng MRT
• 16 days Annual Leave
• Annual Wage Supplement AWS
• Annual Salary Increment (performance based)
• In/ Out Medical &, Dental benefits, Insurance coverage