Marketing Executive (Retail)

We are looking for a creative and detail-oriented Marketing Executive to support and execute marketing activities for our offline retail stores. This role will focus on retail marketing, visual merchandising, in-store branding, promotional campaigns, and offline customer engagement to strengthen brand presence and drive store traffic and sales.

The ideal candidate has a strong eye for aesthetics, understands retail customer behaviour, and is able to manage projects from planning through execution across multiple retail locations.

• Plan, coordinate and execute offline retail marketing campaigns and promotions across retail outlets.
• Develop and implement marketing activities to drive store traffic, customer engagement and sales.
• Coordinate with retail teams to ensure campaigns and promotions are executed according to plan.
• Support the planning of new product launches, seasonal campaigns, festive promotions and retail activations.
• Monitor campaign performance and prepare reports with recommendations for improvement.
• Conduct regular store visits to evaluate marketing execution and identify areas for improvement.
• Research competitors and retail trends to identify new offline marketing opportunities.

• Plan and execute visual merchandising concepts for retail stores, ensuring the brand image and guidelines are consistently maintained.
• Develop store displays, product presentation, promotional areas, POSM and other in-store visual materials.
• Ensure product displays are attractive, organised and aligned with campaign objectives.
• Coordinate the setup and refresh of window displays, promotional displays, shelves, counters and campaign areas.
• Work closely with designers and external vendors to produce marketing and visual merchandising materials.
• Conduct regular store checks to ensure all visual merchandising materials are properly installed and maintained.
• Provide clear VM guidelines and execution instructions to retail teams.

• Coordinate offline marketing activations, pop-ups, roadshows and in-store events.
• Assist with event planning, vendor coordination, logistics and on-ground execution.
• Work closely with internal teams including Retail, E-commerce, Creative, Operations and Sales to ensure smooth campaign execution.
• Coordinate marketing materials, product displays, promotional mechanics and other campaign requirements.

• Brief and coordinate with the creative team on artwork and marketing materials required for retail campaigns.
• Manage the production and delivery of POSM, standees, banners, posters, shelf talkers, wobblers and other offline materials.
• Ensure all marketing materials are delivered to stores accurately and within the required timeline.
• Maintain proper records of marketing materials, store requirements and campaign execution.
  

• Diploma or Bachelor's Degree in Marketing, Communications, Business, Retail Management or a related field.
• Minimum 1–3 years of experience in marketing, retail marketing, visual merchandising or a related role.
• Experience in beauty, skincare, fashion, F&B or retail industries is an advantage.
• Strong understanding of offline marketing and retail customer experience.
• Good eye for visual presentation, branding, layout and aesthetics.
• Strong project management and coordination skills.
• Able to manage multiple projects and deadlines independently.
• Good communication and interpersonal skills.
• Proficient in Microsoft Office / Google Workspace; knowledge of Canva or other design tools is an added advantage.
• Willing to travel between retail outlets when required.
• Chinese language proficiency is an advantage.
• With own transportation is an advantage