Marketing Executive / Senior Executive (Promotion & Retail)

Key Responsibilities

• Campaign & POSM Management
• Plan and execute monthly promotional themes and seasonal campaigns.
• Oversee the production of POSM materials, including posters, wobblers, gondola headers, and digital displays.
• Coordinate the production and deployment of POSM materials to ensure timely execution across stores.
• Ensure campaign materials are accurate and aligned with the overall campaign direction and brand identity.
• Stakeholder Liaison
• Work closely with designers to create Key Visuals (KV) and various POSM assets that align with our brand identity while driving high conversion.
• Act as the primary point of contact for internal departments, including Procurement, Operations, and other relevant teams.
• Liaise with external vendors on campaign and POSM requirements, production, and delivery.
• Coordinate and follow up with relevant stakeholders to ensure campaign timelines and deliverables are met.
• Reporting & Analysis
• Track the effectiveness of in-store materials and overall campaign performance, including relevant sales performance.
• Prepare post-mortem reports for major campaigns, providing actionable insights and ROI analysis to the management team.
• Identify areas for improvement and provide recommendations for future campaigns.
  
  

Requirements

• Bachelor's Degree in Marketing, Business, or equivalent.
• Minimum 1 year of working experience in Marketing, preferably within the retail industry.
• Proficiency in Google Workspace applications such as Google Sheets and Google Slides, or equivalent Microsoft applications such as Excel and PowerPoint.
• Strong coordination, follow-up, and timeline management skills.
• Good communication and stakeholder management skills.
• Able to manage multiple tasks and campaign timelines effectively.
• Fluent in English and Bahasa Malaysia; ability to speak Mandarin is an added advantage.
  
  

MR D.I.Y. is a home-grown enterprise with over 1,300 stores across Malaysia and Brunei. The home improvement retailer has dedicated to make a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide and online at mrdiy.com.my

All MR. D.I.Y. stores are managed directly and the retailer often works in collaboration with owners of shopfront properties or owners of malls. MR. D.I.Y. stores offer a wide selection of SKUs across five major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising toys, car accessories, jewellery, cosmetics, food and beverage items, as well as health and personal care).

The Company strives to put its customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality and value-for-money, holding true to the Company's motto of Always Low Prices.