About the Role
As Marketing Executive at The Flow Studio, you'll be supporting execution of campaigns that blend creativity, strategy, and storytelling to elevate our brand, grow our client base, and deepen community engagement. You'll work on projects from campaign ideation to execution, across digital and offline channels and play a key role in scaling one of Southeast Asia's most iconic boutique fitness brands.
This is a hands-on role for a high-performing marketer who thrives in a fast-paced environment, loves all things wellness, and is excited to create content and campaigns that don't just sell classes but a lifestyle.
Key Responsibilities
Content & Social Media
- Plan and produce content for social media channels
- Coordinate filming days, liaise with creators/instructors for UGC
- Write engaging, brand-aligned copy that balances authority and wit
- Maintain a dynamic content calendar across Singapore and Malaysia
Brand Partnerships & Activations
- Support planning and execution of collaborations with brands and KOLs
- Ideate and oversee marketing strategy for events
- Plan, organize and execute event days from end-to-end
CRM, Email & WhatsApp Marketing
- Develop, schedule and optimise weekly email campaigns (e.g., class launches, promos, lifestyle content)
- Build automated flows and trigger campaigns based on user behaviour (welcome, inactive, retention)
- Manage WhatsApp Business broadcast strategy and community groups
Campaign Management & Growth Marketing
- Execute seasonal campaigns, launch promotions, studio events, and partnerships
- Work closely with operations teams to drive attendance, upsells, and retention
- Planning full-funnel strategies across paid and organic channels (Meta, Google, email, WhatsApp)
- Monitor campaign ROI and conversion metrics; report learnings and optimise for growth
Reporting & Strategy
- Track KPIs: follower growth, content engagement, conversion rates, promo performance
- Present post-campaign reports with insights, benchmarks, and next steps
- Research industry trends and competitor benchmarks
Must-Haves
- 23 years of experience in marketing (preferably in wellness, retail, lifestyle or F&B)
- Strong content and campaign management skills, with a solid understanding of digital marketing funnels
- Confident copywriter with a sharp eye for design and branding consistency
- Graphic design ability is a plus
- Able to manage multiple projects and timelines across teams and studios
- Passion for wellness, boutique fitness, or lifestyle brands
