Marketing Executive

We are looking for a creative, proactive, and hands-on Marketing Executive to grow the Truly Gourmet brand locally and internationally.

You will manage day-to-day marketing activities, including social media content, KOL coordination, campaign planning, and distributor marketing support.

This role suits someone who is resourceful, fast-learning, and excited to build a fast-growing snack brand.

• Plan and execute a monthly content calendar (TikTok, Instagram, Facebook, , etc).
• Produce short-form videos and basic edits for product highlights, behind-the-scenes, and lifestyle content.
• Write captions, product stories, and trending copy.
• Monitor engagement, comments, and messages.

• Assist in designing simple marketing materials using Canva (posters, social media graphics, packshots).
• Coordinate with external designers, photographers, and videographers when needed.
• Maintain consistent brand voice and visual identity.

• Identify suitable creators and manage collaborations.
• Prepare KOL briefs, product shipments, and campaign tracking.
• Evaluate the performance of KOL posts and optimize for future campaigns.

• Execute marketing campaigns for festive seasons, promotions, and new product launches.
• Support Shopee/Lazada promotional activities with banners and product visuals.
• Assist in planning sampling activities and roadshows when needed.

• Prepare marketing decks, product information sheets, and visuals for distributors.
• Provide localized visuals (EN/Malay/Mandarin) for partners in Singapore, Hong Kong, Australia, Korea, etc.
• Update brand assets and ensure alignment with export customers.

• Assist in boosting posts and simple ad setups.
• Work with external agencies for more advanced ads (retargeting, conversion campaigns).

• Track competitor trends, pricing, and new product launches.
• Monitor brand performance across platforms.
• Prepare monthly marketing reports and improvement plans.