Purpose:
- To support Marketing Executive in achieving the company's goals for 2026 by providing additional resources and fresh perspectives.
Assist in:
- Create weekly blog posts about products and related topics, supported by images.
- Assist in analyzing past marketing data and provide actionable improvement suggestions.
- Assist in the preparation and execution of physical events.
- Assist in preparing monthly marketing performance reports.
- Manage weekly LinkedIn posts to maintain online engagement.
Open to:
- Student who is eager to learn about B2B marketing (both online and offline) in IT industry.
- Student who is undertaking a Diploma or Degree course in Marketing and Business Studies, preferably in a final year.
What will the Marketing Intern learn
Week 1 - Orientation & Introduction
- Company onboarding
- Overview of ERP & IT industry
- Product introduction
- Explain about company's marketing effort
Week 2 - ERP Product Learning
- Understand basic ERP features and interface
- Learn how marketing and sales departments work together
Week 3 - Digital Marketing Tools
- Introduction to Google Analytics & Google Ads
- Learn SEMrush & Ahrefs basics
- Perform basic keyword research
Week 4 - AI & Design Tools
- Learn how to prompt effectively using ChatGPT
- Use Canva to design posters for website
Week 5 - WordPress Basics
- Learn WordPress dashboard
- Create and edit pages/posts
- Basic SEO setup
Week 6 - Practical WordPress Tasks
- Create blog based on given keyword
- Upload blog
- Optimize blog for SEO
- Add CTA buttons and forms
Week 7 - Competitor Study
- Identify main competitors
- Analyze their marketing strategies
Week 8 - Market Trend Research
- Research trends in ERP & IT
- Prepare short report with insights
Week 9 - Content Planning & Strategy
- Assist in blog content planning
- Suggest blog topics based on keyword/competitor data
Week 10 - Reporting
- Prepare marketing monthly report
- Learn how to collect monthly data from various marketing tools
Week 11 - Events
- Assist in preparing for physical event
- Join the event and engage with booth visitors
Week 12 - Review & Final Presentation
- Present learnings and findings
- Share recommendations for marketing improvement
Additional Information:
- Monthly allowance: RM1,500
