Assist Assistant Marketing Manager in the organisation of local events (In-store activation/ trade/ pr/ OOH) to celebrate new product launches, develop customer loyalty and brand love within local market.
Working closely with Assistant Marketing Manager to source vendors, source venues, manage logistics, budget, timeline, and other details (i.e. transportation and F&B) to create 360 successful events for clients.
Coordinate and communicate closely with internal team, ground staffs and vendors in a pro-active manner to ensure that everyone is clear with their roles and responsibilities leading up to the event.
Overseeing and ensuring D-0 of event runs smoothly and manage issues promptly when arise.
RETAIL
Ensure new product launches information are well disseminated to the retail team.
Prepare deck including all information related to new launch / competitors report by weekly.
Visit the market regularly to ensure new product launches are well implemented and share pictures with the team.
Take pictures of Guerlain counter as well as competitor activities and update on the share drive.
VISUAL MERCHANDISING
Responsible for preparing a visual update brief to the supplier and ensuring visuals are updated on time and according to the marketing plan.
Post-installation: Visit the counter to ensure all changes are reflected accurately, take photos, and ensure pristine merchandising execution.
Support Assistant Marketing Manager to update merchandising POSM / planograms and review tester display in the stores according to Guerlain's directions.
Maintain office inventory list, including POSMs, fixtures, testers, samples & etc.
Track all boutique stores & departmental store counter maintenance and communicate with the maintenance team on completing timeline.
PR & CRM
Work hand in hand with Assistant Marketing Manager on the seeding AOG to influencers and media based on launch calendar.
Share all PR-related materials with PR agency on time and ensure that the information is well disseminated (localized press release by agency, assets or loan items for shooting from time-to-time).
Manage the automated and tactical email campaigns, including managing specific EDM platforms, drafting briefs for artwork with external agencies with minimal to zero revision.
Ensure deliverables are met to send out EDM on time to the relevant database based on CRM and launches calendar.
Update key performances with metrics i.e. Open rates, CTR, Conversion Rates, and other KPI (GWP Tracker) for the month.
Responsible to compile the top news in terms of brand activations (KOL/PR/CRM/Trade/Promotions) on social media/in-store in a neat and insightful manner and ensure submission on time.
