Location: Kuala Lumpur
Scope: Southeast Asia Region
Travel: Regular regional travel required (30–40%)
Reports to: Senior Leadership
The Opportunity
We are the sole regional distributor of a globally iconic sports brand across Southeast Asia. The business operates across multiple countries, categories, and channels, and is well established as a market leader in the region.
We are looking for a marketing leader to take ownership of how this brand shows up across the region – across offline activations, sports events, digital, retail, and trade. This is a hands-on role with a multi-million dollar budget, real decision-making authority, and direct collaboration with Product Development (including China-based teams), Sales, E-commerce, and country teams.
The role requires someone equally comfortable leading a major event activation as they are building out digital and performance marketing capability.
Responsibilities
- Own and execute the regional marketing strategy across all brands and markets in Southeast Asia – covering brand positioning, campaigns, activations, and trade marketing
- Lead product launches, seasonal campaigns, and key brand moments with strong creative direction and commercial alignment
- Plan and deliver offline activations including sports events, sponsorships, experiential marketing, and retail VM
- Build and oversee the digital marketing capability – social, content, performance marketing, e-commerce support, and community engagement
- Build, lead, and develop a regional marketing team across Brand & Campaign, Trade Marketing & Retail VM, Sports Marketing & Events, Digital Marketing, Design, and Marketing Operations
- Manage the regional marketing budget with clear commercial judgment on investment priorities and ROI
- Work closely with Product Development (including China-based teams), Sales, and E-commerce to ensure marketing is tightly aligned with business objectives
- Provide final approval on all major marketing outputs – campaign visuals, catalogues, retail POS, event branding, and digital assets
Requirements
- 10+ years of marketing experience with a demonstrated track record of building brands and delivering commercial results
- Strong capability across both offline (events, sponsorships, experiential, trade marketing) and digital (social, content, performance, e-commerce) – this role requires both
- Experience in sports, lifestyle, or premium consumer brands is strongly preferred; strong FMCG or other fast-moving consumer category experience will also be considered
- Proven ability to build and lead in-house marketing teams, not solely through agency management
- Regional experience in Southeast Asia with a clear understanding of how to adapt strategy across different markets
- Strong commercial instincts and a track record of tying marketing investment to business outcomes
- Hands-on, high-ownership approach – comfortable with both strategy and execution
Education
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Graduates from top-tier Malaysian universities (e.g. UM, USM, UKM, Monash MY, Nottingham MY) or reputable overseas institutions are preferred
Languages
- English: Fluent (required)
- Mandarin: Conversational to fluent (required – regular interface with Product Development teams in China)
- Bahasa Malaysia: A strong plus
What We Offer
- A significant marketing budget with genuine ownership over how it is deployed across the region
- The opportunity to shape the regional marketing function for one of the world's most recognised sports brands
- A clear growth path from Marketing Lead to Head of Regional Marketing based on results
- A key position in a well established, well-resourced business that operates with the pace and autonomy of a smaller company
