Marketing Manager (CONFIDENTIAL SEARCH)

Position: Marketing Manager

Roles Description

The role will mainly be responsible for assisting the SG Marketing Manager in crafting and managing campaigns and activities in accordance with the brands marketing strategy and objectives, with the aim to nurture an effective brand image that translate to tangible returns and brand loyalty.

Strong experiences in creating and executing strategies that are pro omnichannel to offer customer a seamless and exceptional experience with the brands across different touchpoints. A sound knowledge of both offline and online marketing channels and tools is a must.

The ideal candidate is a strategic and commercially driven marketer with a keen eye for identifying opportunities and driving innovation. They should possess strong analytical skills to interpret data and make objective decisions, along with excellent leadership, cross-functional collaboration, and project management abilities. Strong communication skills, confidence in decision-making, numerical aptitude, and an approachable, collaborative personality are essential for success in this role.

Key responsibilities

• Contribute to the development of marketing plans, strategies, and calendar to achieve tangible target.
• Assist Marketing Manager in developing and managing campaign budget.
• Coordinate and collaborate with internal functions and external stakeholders to implement marketing campaigns across various channels.
• Organize creative and cost-effective promotional activities to multiply brand awareness, interaction, conversion, and retention among consumers.
• Analyze various sets of data from sales to non-sales measurables to evaluate and determine the effectiveness of campaigns post-event and recommend improvements for future campaigns with sales forecast.
• Research emerging market trends and competitors activities to identify opportunities and keep the brands at the top of the game.
• Assist Marketing Manager to create compelling written and/or visual content guideline and advice for business presentation, training materials, marketing collaterals and promotional materials development.
• Collaborate closely with Marcom, Brand Creative, and Store Visual Merchandise teams to ensure alignment in branding and marketing initiatives message, and communications on campaigns and products information.
• Collaborate closely with PR and CRM teams to initiate new campaigns to amplify brand image and relations with external parties and customer database.
• Assist Marketing Manager in the reviewing and approval process for marketing projects.

Required skills and qualifications

• Minimum 4 years of experience in marketing and/or brand management, preferably within the FMCG, home dcor, or home furnishing industry.
• Well-versed in marketing principles and best practices across multiple markets, with Singapore and Malaysia experience preferred.
• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Able to work independently while maintaining regular virtual communication and collaboration with the Marketing Manager.
• Willing to travel occasionally to retail stores islandwide and overseas to support regional campaigns and activations.