About The Company
This established international school in Penang, offers a British-style curriculum from Early Years to A-Levels. Known for its academic excellence and holistic approach to education, the school fosters a diverse and inclusive environment with a strong emphasis on global citizenship. It is internationally accredited and equipped with modern facilities to support well-rounded student development.
About The Job
- Lead the development and execution of the school's annual marketing strategy, ensuring it supports overall goals and student enrolment objectives
- Track market trends and evaluate competitor activities to uncover growth opportunities and areas for strategic enhancement
- Build and maintain strong partnerships with education consultants, agents, and affiliated organisations to expand the school's reach and reputation
- Able to multitask and meet deadlines in a fast-paced setting, demonstrating a proactive and hands-on work style
about the manager/team
you will be joining a collaborative team that values creativity, initiative, and clear communication. The role reports to a manager who encourages strategic thinking and professional growth. skills and requirements
- Proven experience in planning and executing digital marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and email marketing
- Strong knowledge of SEO and SEM techniques to improve online visibility and search engine rankings
- Ability to manage website content, perform updates, analyse performance metrics, and enhance user experience, either directly or by coordinating with external vendors
- Proficient in using data analytic tools like Google Analytics and Meta Insights to evaluate campaign performance and optimise marketing strategies
- Minimum of five years marketing experience, preferably within an international or national education
