Marketing Manager (F&B)

Key Responsibilities

• Lead end-to-end national marketing campaigns from strategy, agency briefing, stakeholder alignment, and execution through to post-campaign analysis.
• Own a key marketing pillar and develop annual plans, promotions, and growth initiatives to drive sales and brand health.
• Partner with internal teams and franchisees to ensure successful rollout of campaigns and consistent customer experience.
• Support growth of brand extensions through targeted marketing and promotional activities.
• Manage budgets, purchase orders, invoices, and campaign financial performance.
• Conduct business analysis including sales impact, profitability, and campaign effectiveness reporting.
• Lead recurring management reviews, marketing alignment meetings, and reporting to senior leadership.

Key Requirements

• Brand or marketing manager with strong experience in campaign management and execution.
• FMCG, retail, food & beverage, or consumer-facing industry background.
• Strong stakeholder management, project management, and agency management skills.
• Commercially minded with experience analyzing sales performance, profitability, and business impact.
• Comfortable working cross-functionally with operations, supply chain, finance, and senior leadership.