Versatile and results-oriented
Marketing Manager with extensive experience leading end-to-end campaigns, managing cross-functional teams, and executing both digital and physical marketing initiatives. Skilled in content strategy, funnel building, vendor coordination, and customer engagement. Combines creative thinking with operational efficiency to drive brand growth, audience reach, and campaign performance.
Job Responsibilities
- Strategic Campaign Planning & Execution
- Plan and execute integrated marketing campaigns across email, social media, e-commerce, and live events.
- Design and implement sales funnels, marketing packages, backend setups, and communication flows to support customer journey and conversion goals.
- Content & Communication Strategy
- Develop and manage conversion-optimized email sequences and social media calendars tailored to diverse audience personas, platform best practices, and campaign objectives.
- Craft persuasive, brand-aligned copy across ads, landing pages, emails, social media, and websites, incorporating adaptable tones and storytelling angles that strengthen campaign narratives and overall brand messaging.
- Creative & Graphic Design Oversight
- Design visually compelling graphics and banners for social media, email campaigns, and digital advertising, enhancing brand visibility and engagement.
- Team & Project Management
- Manage and coordinate a diverse team with varying responsibilities, ensuring seamless execution of deliverable under tight deadlines.
- Oversee special ad hoc projects.
- Vendor & Partner Relations
- Build and maintain strong relationships with vendors, KOLs, and production teams to support campaign execution, product sourcing, and logistics.
- Ensure quality output and on-time delivery through proactive vendor and project management.
- Customer Engagement & Support
- Provide hands-on customer support via Telegram and Facebook Groups, ensuring prompt responses and issue resolution.
- Act as a key point of contact during physical events, offering flexible on-site support and collecting customer insights to optimize marketing strategies.
- Event & Community Activation
- Ideate and execute creative engagement strategies to boost participation during physical and online events.
- Network with potential clients and key opinion leaders to expand brand presence and community influence.
- Operational Contingency Leadership
- Serve as a contingency lead during high-stakes, mission-critical campaigns, resolving cross-departmental issues in real time to ensure uninterrupted execution.
Qualifications
- Minimum Diploma / Degree in Marketing, Communications and related field.
- At least 3-5 years experience in marketing.
- Good communication skills in English, Mandarin is a plus.
- Adaptable and enjoy working in past paced environment.
- Proficiency in graphic design software (e.g., Adobe Creative Suite).
- Familiarity with social media platforms and content management systems.
Core Competencies
- Full-funnel marketing strategy & execution
- Email marketing & automation
- Exceptional copywriting / content writing skills
- Social media strategy & content creation
- Cross-functional team management
- Vendor and logistics coordination
- Event planning & on-ground operations
- Customer support and community management
