To lead and drive the group's Brand, Marketing and Public Relations strategy across its portfolio entities, with accountability for revenue growth, brand equity, media visibility and service excellence.
Group Brand & Positioning
- Serve as Brand Custodian and its portfolio entities, ensuring brand consistency, positioning clarity and professional credibility across all platforms.
- Develop and maintain brand architecture, messaging framework and visual identity governance.
- Oversee brand assets including website, corporate presentations, social media, sales decks & marketing collaterals.
Growth & Performance Marketing
- Lead & execute marketing strategies to drive customer acquisition, merchant acquisition, loyalty engagement and revenue growth.
- Develop and manage annual marketing calendar aligned with commercial targets.
- Develop data-driven acquisition and retention strategies with clear attribution and performance tracking.
- Monitor and optimize marketing KPIs including CAC, LTV, conversion rates, retention rates, and engagement & redemption velocity.
- Work closely with Commercial, Merchandising & Operations teams to support GMV and transaction growth.
- Support merchant co-marketing campaigns and ecosystem growth initiatives.
Public Relations & Media Management
- Develop and execute PR strategies to enhance brand visibility and thought leadership positioning.
- Draft & manage press releases, media statements, founder profiling and industry thought leadership content.
- Build and maintain relationships with media, journalists, publications and PR partners.
- Support brand reputation management and proactive narrative positioning.
- Contribute to the development and delivery of monetizable PR and branding service offerings for the Group.
Content & Campaign Execution
- Lead creative direction for campaigns ensuring strong, consistent and commercially effective messaging.
- Oversee content creation across digital platforms including social, website and campaign assets.
- Ensure campaigns are measurable , ROI-driven and aligned with business objectives.
Team Leadership & Operations
- Lead and manage the Marketing team at Group level.
- Allocate resources effectively across internal entities and external client projects.
- Manage budgets and ensure marketing spend delivers measurable ROI.
- Implement structured workflows, approval processes and performance reporting.
Requirements :
- Bachelor's degree in Marketing, Communications, Business, or equivalent.
- Minimum 5 years of experience in Marketing, Branding or Public Relations.
- Experience in Financial services, FinTech, Loyalty, eCommerce or Payment ecosystem is highly preferred.
- Strong commercial acumen with a proactive and results-driven mindset.
- Demonstrated ability to conceptualize creative and impactful campaigns that drive brand growth and revenue outcomes.
- Excellent writing, storytelling and communication skills (including press releases). Strong analytical and metrics-driven mindset, with the ability to translate marketing initiatives into measurable revenue impact.
- Meticulous project management capabilities with high attention to detail and structured execution.
- Ability to think both strategically and operationally, balancing big-picture direction with hands-on delivery.
- Comfortable operating in a fast-paced environment, managing multiple priorities and deadlines effectively.
- Strong stakeholder management and interpersonal skills, with the ability to collaborate across functions and levels.
- Experience managing multiple accounts or stakeholders concurrently is advantageous (agency background is a strong plus).
- Demonstrates high integrity, strong work ethic and performance-driven attitude.
