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Marketing Manager, Tiger Global Innovation
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Marketing Manager, Tiger Global Innovation
heineken asia pacific pte. ltd.Early Applicant
- Posted 4 days ago
- Be among the first 10 applicants
Job Description
Shape the Future of Tiger® Across the Globe
Tiger® is looking for a Marketing Manager, Global Innovation to lead the development and execution of our innovation strategy and pipeline, driving the next generation of growth for one of Asia's most iconic beer brands. This is a unique opportunity to influence innovation at a global scale, partnering with cross-functional teams across markets, regions, and global functions.
What You'll Do
- Define and lead Tiger®s multi-year innovation strategy, platforms, and priorities aligned with the global brand vision.
- Build and manage a winning innovation pipeline, from consumer insight and concept development through to commercialization.
- Identify emerging category, cultural, and consumer trends to unlock new growth opportunities.
- Partner closely with Brand, Innovation, Insights, R&D, Procurement, Regional and Market teams to bring innovations to life.
- Develop compelling business cases supported by consumer demand, market fit, and commercial impact.
- Build alignment with senior stakeholders and markets to accelerate decision-making and successful launches.
- Champion consumer-centric thinking, creativity, and commercial excellence across the innovation community.
- Lead geographic expansion strategy (aligned SP) and playbooking repeatable Tiger solutions for different market archetypes
What We're Looking For
- Around 8+ years of experience in Marketing, Brand Management, Innovation, or related fields.
- Strong track record in developing and launching consumer-centric innovations.
- Experience in brand strategy, category development, consumer insights, or innovation management.
- Strong commercial acumen with the ability to translate insights into business growth opportunities.
- Proven stakeholder management and influencing skills across global and cross-functional teams.
- Excellent communication skills and fluency in English.
More Info
Key Skills
Marketing Disciplines
Lead Generation Strategies
Productivity and Innovation Strategy
Launch Planning and Management
consumer trends
consumer awareness
English language skills
implementing brand strategies
About Company
Skills:
b2b marketing strategy , Social Media Marketing Strategy, field marketing, marketing effectiveness, Implementing Marketing Strategies, Great communications skills, Marketing Communication, Marketing, Brand Campaign Management, B2b Marketing, Brand Marketing, Marketing Communications Plan Development, Marketing Management, Promote Brand Awareness, Strengthen Brand Awareness
Skills:
project team management , brochures , identifying new business opportunities, Tender Submission, Proposal Writing, Industry Research, Procurement and Construction Management, Presentation, Marketing, Construction Industry, corporate marketing strategy, Construction Management, Maintaining Client Relationships, Company Events, Engineering, Network Marketing, Brand Communication
Skills:
consumer marketing , Brand lift research, Campaign Planning, Brand management, Creative test-and-learn programs, Funnel analytics, Consumer Insights, creative development, Localization
Skills:
Innovation, Brand Management, Commercial Acumen, category development, Brand Strategy, Marketing, Consumer Insights
Skills:
SEO, Email Marketing, Digital Marketing, Event Management, Content Marketing, social media, Content Creation, Brand Strategy