marketing partnerships

Key responsibilities

- Field marketing

- Execute events endtoend, including vendor and agency coordination, invite

operations, runofshow, and lead capture.

- Execute the field calendar (industry events, association events, networking

formats), from brief through to postevent reporting.

- Partner with Sales and Partnerships on audience targeting, invite lists, and

followup cadences.

- Partner marketing & channel support

- Codesign and execute joint marketing initiatives with priority partners (events,

webinars, email, social, content).

- Build and maintain partner marketing toolkits (onepagers, decks, email

templates, landing pages) tailored to SME & Growth.

- Coordinate tracking, lead routing and reporting for partner campaigns.

- Content & asset production

- Coordinate production of Malaysiafocused case studies, customer stories and

vertical narratives, working with writers, designers and agencies.

- Localise global messaging and assets for the MY market (landing pages, decks,

nurture emails, event collateral).

- Maintain an organised repository of MY assets and ensure usage across

campaigns and partners.

- Campaign & ads execution support- Support execution of performance marketing and competitor campaigns for MY

by providing local insights, briefs, and QA of copy/creatives.

- Coordinate landing pages, tracking (UTMs), forms and basic reporting for MY

campaigns.

- Partner with Growth Marketing and Analytics to review performance and

recommend optimisations.

- Measurement & reporting

- Build and maintain dashboards/trackers for MY activities, including events,

partner programs and campaigns.

- Report on leads, opportunities and pipeline influenced by MY marketing activities.

- Provide monthly summaries of what shipped, what worked, and what will be

iterated