Marketing - Social Media Intern

Role Summary

As a Social Media Intern, you will support the marketing team in managing our active social media channels, creating high-converting short-form video and graphic content, coordinating with influencers (KOLs), and capturing live content across our retail outlets.

Key Responsibilities

Content Creation & Trend Research

• Conceptualize, shoot, and edit engaging short-form video content (TikTok, Instagram Reels) tailored to beauty, aesthetics, and wellness trends.
• Write captivating captions and copy aligned with each brand's visual and verbal tone of voice.
• Assist in designing simple visual assets, story graphics, and promotional banners using Canva or Adobe Creative Suite.
• Conduct ongoing research on social media trends, viral formats, and competitor campaigns to pitch creative ideas.
  
  

Influencer & Key Opinion Leader (KOL) Management

• Assist in identifying, outreach, and liaising with influencers and content creators for monthly brand campaigns.
• Coordinate content deliverables, track posting timelines, and maintain relationships within our creator network.
• Support on-site coordination during influencer visits and shoot sessions at brand outlets.
  
  

Outlet & On-Ground Coverage

• Visit retail outlets and aesthetic clinics to capture behind-the-scenes footage, treatment processes, and customer experience stories.
• Provide live content coverage during brand events, product launches, and roadshows.
  
  

Community Management & Channel Operations

• Monitor digital channels daily, scheduling posts across platforms (Instagram, TikTok, Facebook) according to the content calendar.
• Engage with followers by responding to comments, inquiries, and messages in a timely, professional manner.
• Assist in archiving creative media assets, tracking post analytics, and compiling basic weekly performance reports.
  
  

Requirements

• Currently pursuing a Diploma or Bachelor's Degree in Mass Communication, Media Studies, Marketing, Advertising, or a related field.
• Passionate about the beauty, aesthetics, and wellness industry.
• Active user of social media platforms (TikTok, Instagram, Facebook, Xiaohongshu) with a keen eye for aesthetic content.
• Proficient in video editing mobile apps (CapCut) and basic graphics tools (Canva); familiarity with Adobe Premiere Pro or Photoshop is a plus.
• Proficient in English and Bahasa Malaysia (written & spoken); fluency in Mandarin is an added advantage.
• Enthusiastic, creative, detail-oriented, and comfortable working both independently and in a collaborative team.
  
  

What You Will Gain

• Direct mentorship from experienced marketing and brand professionals in the beauty industry.
• Portfolio-building experience managing campaigns across established beauty brands.
• Real-world exposure to high-budget production shoots, influencer management, and brand activations.