Marketing Specialist

How You'll Contribute

Improves Film Marketability and Profitability for Chinese, Asian & Anime Portfolio

• Identify content of the film and target customer of the film.
• Develop a strategy to maximise the potential of the film.
• Explore new market and anticipate new opportunities.
• Improve film's marketability and exposure through tie-ups and sponsorships, monitor of progress against target and to change course of action based on results of the film.

Manage Online and Social Media Platforms

• Manage official website via CMS.
• Liaise with digital agency on digital content for social media.
• Assist in content creation and video edits where required.
• Monitor and implement digital content and campaigns.

Sustain Rapport with Media and Key Partners

• Make periodic visits and anticipate changes in personnel.
• Explore new opportunities to work together.
• Provide constantly information and materials of films to all media and key partners. i.e., cinema exhibitors, sponsors & promo partners.

Organise Ground Events

• Organise, plan and coordinate ground events with all related parties.
• Anticipate break-down and draw-up contingency plans to meet such break-down.

Achieve Financial Objectives and Prepares Report.

• Prepare and manage event budget.
• Verify invoices to budget for approval and payment.
• Prepare and analyse reports where required.
• Contributes to Team Effort
• Accomplish results as needed.

What Makes You a Great Fit

• Bachelor's Degree in Marketing, Mass Communication, Broadcasting, or a related field.
• At least 3–4 years of relevant marketing experience, preferably in entertainment, media, or film-related industries.
• Strong interest in theatrical film marketing, with good knowledge of Chinese, Asian, and Anime titles will be an added advantage.
• Hands-on experience liaising with vendors for event and activation execution.
• Ability to manage multiple campaigns and timelines simultaneously.