Marketing Specialist

Senior Executive, Loyalty & Growth Marketing

Location: Shah Alam, Selangor, Malaysia

Work Arrangement: Onsite

Employment Type: Full-Time, Permanent

Working Hours: Monday–Friday, 9:00 AM–6:00 PM

Salary: RM 4,500 – RM 5,500/month

Language: English & Malay

About Our Client

Our Client is a fast-growing Malaysian coffee and lifestyle brand established in 2019, with a strong digital ecosystem and a growing customer base across the region.

With a strong focus on technology, customer experience, and digital engagement, the company is looking for a Senior Executive, Loyalty & Growth Marketing to drive CRM, loyalty, customer retention, and growth initiatives.

This is an onsite role based in Shah Alam, Selangor, ideal for someone who enjoys working closely with customer data, CRM/CDP platforms, mobile app campaigns, and cross-functional teams.

About the Role

You will be responsible for managing CRM and loyalty initiatives across the customer lifecycle, using customer data and CDP capabilities to deliver personalized campaigns and improve customer engagement, retention, and conversion.

You will work closely with Marketing, Product, Data, and other cross-functional teams to plan, execute, analyze, and optimize customer growth initiatives.

Key Responsibilities

CRM & Loyalty Campaigns

• Design and execute CRM-driven loyalty campaigns across app push notifications, EDM/email marketing, rewards programs, and other customer communication channels.
• Develop customer segments based on behavioral, transactional, demographic, and lifecycle data.
• Execute targeted campaigns to deliver the right message to the right audience at the right time.
• Support promotional offer configuration, campaign setup, testing, and deployment.
• Monitor campaign performance and identify opportunities for optimization.

CDP & Customer Journey Management

• Manage day-to-day operations across CRM and Customer Data Platform (CDP) tools.
• Build and maintain customer segments and audiences.
• Create, test, monitor, and troubleshoot automated customer journeys.
• Use CDP capabilities to personalize customer experiences across multiple channels.
• Identify opportunities to improve customer journeys, engagement, and retention.

Analytics & Reporting

• Track CRM, loyalty, retention, customer engagement, and campaign performance metrics.
• Develop and maintain dashboards and recurring reports.
• Analyze campaign results, customer behavior, and growth metrics.
• Use data insights to recommend improvements to CRM and growth strategies.
• Monitor app events and conversion attribution to understand customer behavior and campaign effectiveness.

Process & Growth Optimization

• Identify opportunities to automate CRM and marketing processes.
• Improve campaign execution, segmentation, reporting, and operational workflows.
• Maintain structured documentation for campaigns, processes, timelines, and deliverables.
• Manage project timelines and ensure key deliverables are completed on schedule.

Cross-Functional Collaboration

• Work closely with Marketing, Product, Data, and technical teams to execute CRM and growth initiatives.
• Coordinate with internal stakeholders to ensure smooth campaign execution.
• Communicate campaign performance, insights, and recommendations to relevant stakeholders.

Requirements

• Diploma or Bachelor's Degree in Marketing, Marketing Communications, Data Science, Business, or a related field.
• 2–3 years of experience in CRM, marketing operations, loyalty, customer lifecycle, CLV/CLTV, growth marketing, or a related function.
• Hands-on experience with CRM or CDP platforms.
• Experience with platforms such as Appier, Emarsys, CleverTap, ActionIQ, or similar CRM/CDP tools.
• Experience with Google Analytics or similar analytics platforms.
• Strong analytical skills with the ability to interpret customer and campaign data.
• Strong proficiency in Microsoft Excel.
• Understanding of app events and conversion attribution.
• Experience managing customer campaigns in an app, mobile, agency, banking, retail, or other high-volume customer environment is a plus.
• API knowledge and experience with technical integrations would be an advantage.
• Strong written and spoken English and Malay.

What We're Looking For

• Highly data-driven and comfortable making decisions based on customer and campaign data.
• Able to work effectively in a fast-paced environment.
• Quick learner who can adapt to new platforms and technologies.
• Strong critical thinking and problem-solving skills.
• Creative approach to customer engagement and growth.
• Structured thinker with strong documentation skills.
• Comfortable managing multiple campaigns, projects, and stakeholders.
• Strong ownership and attention to detail.

Why Join

Join a fast-growing consumer brand where CRM, loyalty, customer data, and digital engagement are central to business growth.

You will have the opportunity to work directly on customer lifecycle initiatives, app engagement, personalized campaigns, retention, and data-driven growth strategies in a high-volume environment.