Support day-to-day execution and operational activities across VIP, CRM, and gamification initiatives, including campaign scheduling, voucher setup, segmentation lists, and CRM calendar tracking.
Coordinate closely with cross-functional teams (Product, Marketing, Design, Ops, BizFin) to manage campaign setup, QA testing, and launch readiness.
Perform testing of CRM journeys, push notifications, in-app messages, and game mechanics to ensure accuracy before go-live.
Track campaign timelines, monitor live campaigns, and flag operational issues or anomalies for quick resolution.
Maintain trackers, dashboards, and documentation to ensure smooth execution and continuous process improvement.
Requirements
Retention
Possesses basic marketing knowledge with an interest in CRM, retention, loyalty programs, or e-commerce operations.
Strong attention to detail and ability to manage multiple operational tasks in a fast-paced environment.
Demonstrates a proactive learning attitude, curiosity, and willingness to quickly pick up new tools and processes.
Good communication skills and ability to collaborate effectively with cross-functional stakeholders.
