Role Overview
High Complexity Tasks (deeper Marketo knowledge + SFDC understanding, or more training required):
- Set up flows to sync/change status in SFDC Campaign (understanding campaign member statuses, sync protocols)
- Set up basic fix/change flows to update other data values or statuses in Marketo (data management workflows)
- Build and modify smart campaigns for lead lifecycle progression
- Create and modify program templates for repeatable campaigns
- Configure and test advanced smart list logic using nested filters and triggers
Medium Complexity Tasks (more Marketo familiarity + attention to detail):
- Remove forms/update landing pages to indicate registration is closed
- List imports with data validation
- Build LinkedIn Lead Gen flows using established templates
- Perform monthly/quarterly Marketo health reporting (database growth, email deliverability metrics, engagement trends)
- Pull smart lists to get campaign estimates and audience sizing
- Set up and manage nurture campaign streams (adding/removing content, managing cadences)
- Create and maintain smart campaign alert notifications for sales
- Build and test progressive profiling forms
- Clone and customize existing programs for new campaigns
- Manage webinar/event program setup and post-event processing through our vendor Goldcast
- Conduct basic data hygiene tasks (removing hard bounces, updating email invalid status)
Low Complexity Tasks (minimal Marketo experience needed with proper training):
- Pull basic email performance reports (open rates, click rates, conversions)
- Build Marketo emails and landing pages using approved templates
- Schedule email sends after campaign review/approval
- Update tokens in existing programs (event dates, speaker names, registration links)
- QA email renders and link functionality across devices
- Update and deactivate expired smart campaigns
- Archive completed programs per retention guidelines
You get the picture! Thank you and looking forward to hearing back from you!
Helpful Knowledge Areas:
- Marketo program structure and best practices
- Basic understanding of SFDC campaign integration
- Email deliverability fundamentals
- Smart list and smart campaign logic
- HTML/CSS basics
Due to hiring requirements, we are only allowed to hire candidates who are located from these countries. Nationalities do not matter, but where you're located does. And we can only hire if you are located in these countries:
- Australia
- Canada
- France
- Germany
- Italy
- Japan
- Netherlands
- Philippines
- Poland
- Singapore
- Spain
- Sweden
- Ukraine
- UAE
- UK
- USA
