MarTech Ops Senior Analyst (APAC markets)

Regional Ads Marketing Technology (MarTech) Ops
This role is critical to the efficiency and effectiveness of APAC marketing initiatives, acting as a central figure for event project management, martech optimization, and process enhancement. Responsibilities span the entire event lifecycle, from system setup to troubleshooting and post-event analysis.

Key Contributions:

• Regional Event MarTech Management:The role plays a key role in the setup of martech tools for events like ad product innovations, and major platform & tech conferences . This includes project management of website production for registration experiences across multiple APAC markets, ensuring seamless integration of platforms like Swoogo and RSVP, managing localization efforts, and resolving critical technical issues to guarantee smooth customer journeys.

• Program Level/Auto Nominations & Data Stewardship:A significant portion of this role involves developing and implementing the Connect Nominations and Auto Nominations framework for Practitioner programs. The role provides essential step-by-step guidance , manages complex data integrations, and meticulously troubleshoots nomination issues to ensure accurate and efficient audience targeting for events. The focus is on both setting up the current system and training others for long-term sustainability.

• Martech Strategy & Workflow Optimization:The role is instrumental in providing critical feedback on the existing martech stack, identifying pain points, and proposing solutions to improve system integrations and overall functionality. This role actively contributes to building out and refining workflows across various marketing operations, including data update processes, opt-out management, and the comprehensive end-to-end event operations framework. This involves documenting best practices, developing guidance for Product Marketing Managers (PMMs), and streamlining handovers between teams.

• Cross-Functional Collaboration & Feedback Loop:The role facilitates vital SteerCo interviews, gathering valuable insights from PMMs on event tool usage and workflow effectiveness. This feedback directly informs improvements to Gather's functionality, addresses specific regional challenges, and contributes to a more user-friendly and efficient guest, seller, and marketer experience.

In essence, the role is pivotal in standardizing and scaling marketing operations across APAC, leveraging technical expertise and project management acumen to enhance both internal processes and external customer experiences for key regional initiatives.

Requirements

• Min 2-4 years of experience in MarTech/Marketing Technology Having experience supporting regional or multi-market initiatives is a plus.

• Strong project coordination and timeline management skills

• Ability to manage multiple stakeholders across markets

• Structured documentation and SOP writing capability

• Strong troubleshooting and problem-solving mindset

• Basic understanding of Data flows and integrations, Audience segmentation, Contact data management, Opt-out/consent management processes

• Comfortable working with spreadsheets (Google Sheets / Excel) for data validation and tracking

Familiarity with marketing technology platforms such as:

• Event registration tools (e.g., Swoogo, RSVP, Cvent or similar)

• CRM systems (e.g., Salesforce)

• Email marketing platforms

Nice to have:

• Experience with Google Marketing Platform tools

• Basic knowledge of tagging, tracking, or audience list creation

• Exposure to automation workflows

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About Accenture

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