Media Buyer

BettingJobs is partnering with an online gaming brand in Malaysia to find an experienced and fast-moving Media Buyer to join their team.

This is a great opportunity for someone who thrives in a dynamic environment and loves to execute high-performing multi-channel campaigns.

Responsibilities

• Create, monitor, analyze, and optimize performance marketing campaigns across multiple platforms such as Facebook Ads, Google Ads, TikTok Ads, and other relevant traffic sources.
• Measure the effectiveness of marketing strategies, optimize campaigns based on data insights, and drive continuous improvements in ROAS, CPA, CTR, and conversion rates.
• Execute full-funnel marketing campaigns, ensuring ads are strategically structured, creatively aligned, and performance-driven to meet client objectives.
• Prepare detailed and structured performance reports for management and clients, translating data into clear insights and actionable next steps.
• Monitor campaign budgets closely and optimize return on investment (ROI) by adjusting bids, targeting strategies, and creative direction accordingly.
• Collaborate with cross-functional teams, including creative, copywriting, and project management, to ensure campaigns are aligned with brand positioning and performance goals.
• Identify and experiment with new advertising platforms, tools, and emerging trends to unlock additional growth opportunities.
• Manage and execute marketing projects efficiently, ensuring deliverables are completed on time and aligned with campaign timelines and KPIs.

Requirements

• At least 2-3 years of hands-on experience managing paid social media advertising platforms (Facebook Ads, Google Ads, TikTok Ads, etc.).
• Strong understanding of digital marketing principles, performance funnels, audience segmentation, and paid media strategies.
• Proven ability to analyze data, identify trends, and optimize campaigns to improve ROAS and lower CPA.
• Experience with A/B testing frameworks and performance scaling strategies.
• Familiarity with tracking tools such as Meta Pixel, Google Analytics (GA4), and conversion tracking setup is a strong advantage.
• In-depth knowledge of Malaysia's digital and social media landscape, with awareness of trends and algorithm updates.
• Fluent in both verbal and written communication with strong stakeholders collaboration and reporting skills.
• Strong ownership mindset, critical thinking ability, and adaptability in a fast-paced agency environment.
• Flexibility to put in extra hours when necessary to meet campaign deadlines or urgent optimization needs.
• A genuine passion for driving business growth and creating measurable impact through well-executed advertising strategies.