Media Performance Executive

IDOTYOU Sdn. Bhd. is an award-winning, one-stop digital marketing agency that specializes in helping brands establish and enhance their digital and social media presence through various interactive marketing tools, bringing business impact through creative and media innovation. Due to growing demand, we're looking for a Media Performance Executive who is passionate about digital marketing and eager to learn.

Job Overview:

This role supports the execution, monitoring, and optimization of digital advertising and influencer marketing campaigns. It is ideal for fresh graduates or early-career candidates who are eager to learn and grow in a fast-paced agency environment.

Job Description:

Your responsibilities include, but are not limited to:

a) Media Campaign Execution & Support:

Assist in setting up and managing digital advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, TikTok Ads, and other digital channels. Ensure campaigns are launched accurately according to approved media plans, creatives, budgets, and timelines, while supporting senior team members in daily campaign execution.

b) Campaign Monitoring & Optimization:

Support daily monitoring of live campaigns to ensure smooth delivery and accuracy, assist in basic optimizations such as budget pacing and ad performance checks, and identify or escalate any performance issues or abnormalities to the team.

c) Reporting & Performance Analysis:

Assist in preparing campaign performance reports for both paid media and KOL campaigns, support analysis of results to identify key insights and learnings, and contribute to post-campaign reviews and documentation.

d) Influencer Campaign Execution:

Support the execution of influencer marketing campaigns by assisting with talent sourcing, shortlisting, coordination of deliverables and posting schedules, reviewing draft content for brand and campaign alignment, tracking deliverables, and compiling performance results for reporting purposes.

e) Client & Internal Coordination:

Support internal teams and client servicing by providing campaign updates, performance summaries, and participating in internal discussions or meetings related to campaign execution and optimization.

f) Proposal & Pitch Support:

Support the team in preparing media proposals, campaign decks, and presentation materials for client pitches or internal planning when required.

g) Learning, Teamwork & Ownership:

Actively learn new tools, platforms, and skills related to digital advertising and influencer marketing, work collaboratively as a team player, and take responsibility for assigned tasks in support of company and client goals.

Benefits:

• Performance bonus
• Fixed allowance

Requirements

• Diploma or Bachelor's degree in Marketing, Advertising, Communications, Business, Media, or a related field.
• Fresh graduates are welcome; basic hands-on experience in digital marketing, media buying, or influencer marketing is an advantage.
• Basic understanding of, or interest in digital advertising platforms such as Meta Ads, Google Ads, TikTok Ads, and influencer marketing.
• Strong attention to detail, an analytical mindset, and willingness to learn.
• Strong interpersonal skills with good communication, coordination, and time-management abilities; fluency in English is required.
• Ability to multitask and work in a fast-paced agency environment.
• Proactive attitude, positive mindset, and a strong sense of responsibility.
• Comfortable working with data, reports, and developing presentation materials.