Mid-Senior Graphic Designer

Hello from Brand Soul!

We are looking for a highly skilled, strategically articulate, and creatively matureDesign Team Leadto elevate and execute design work across branding, social media, packaging, and UI/UX projects for both client and internal brands.

This role suits a senior designer who leads bydoing and directing. You will not only guide visual direction and mentor the team but also serve as the primarycreative voicein project discussions. You must enjoy translating strategy into compelling visuals, managing workflow, and ensuring every outcome is strategically justified and flawlessly executed to the highest quality standards.

Key Responsibilities

1. Strategic Interpretation and Creative Execution

Interpret strategic briefs and translate them into clear visual directions

Align all design outputs with brand positioning and messaging framework

Contribute ideas during concept development discussions

Ensure visual consistency across different platforms and touchpoints

2. Presentation and Client Communication

Present design concepts with structured rationale

Clearly explain visual decisions during internal and client meetings

Handle feedback constructively while maintaining design integrity

Revise work based on feedback without compromising strategic intent

3. Hands-On Design Execution

Develop brand identity assets, including logos and visual systems

Design social media graphics and digital marketing materials

Produce marketing collaterals such as brochures and presentation decks

Execute packaging artwork and product visuals

Ensure all outputs meet Brand Soul's visual quality standards

4. Creative Concept Development

Support the development of brand identity systems

Build cohesive visual languages, including typography and colour systems

Translate brand narratives into strong visual storytelling

Adapt creative concepts across digital and print formats

5. Social Media and Digital Design

Create structured layout systems and content templates

Design high-quality digital ads and social media creatives

Collaborate with the content team for visual and messaging alignment

Optimise designs for multiple formats and platform specifications

6. Packaging and Print Design

Prepare print-ready artwork with correct technical specifications

Liaise with vendors and printers to ensure production accuracy

Manage colour consistency and finishing details

Ensure packaging meets brand and commercial requirements

7. UI and Digital Experience Support

Provide visual direction for websites and landing pages

Design UI layouts aligned with brand identity

Review wireframes and prototypes for consistency

Work with developers to ensure practical implementation

8. Workflow and Quality Control

Manage assigned projects independently

Prioritise tasks and meet project deadlines

Conduct self-quality checks before submission

Maintain organised file management and version control

• At least5 yearsof hands-on experience in branding, graphic design, packaging, digital design, and UI/UX advisement. Agency experience is strongly preferred.
• Advanced skills in Illustrator, Photoshop, InDesign, Figma, and other industry tools.
• Strong understanding of UI/UX fundamentals, web layouts, component systems, and usability principles.
• Proven ability to articulate a creative briefand provide definitive, clear design direction to a team.
• Exceptional presentation skills:Ability to confidently present and defend design concepts and justifications to clients and internal teams with strategic rationale.
• Ability to troubleshoot complex design challenges quickly and propose actionable solutions.
• Comfortable managing multiple projects and deadlines in a fast-paced environment.
• Sharp visual eye, strong design discipline, and consistency across all deliverables.
• Excellent command of bothEnglish and Chinese (Mandarin), written and spoken, is mandatory to effectively articulate concepts and liaise with our diverse client base and content requirements.
• Degree in Graphic Design, Visual Communication, UI/UX, or related field.