About Us
Pixlr is one of the world's leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We're looking for a hands-on UA Manager to scale our mobile app subscriber base and drive sustainable growth.
The Job:
Paid Mobile App Acquisition Campaigns
- Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels
- Allocate and optimise large budgets to maximise ROAS and user quality
Creative & Funnel Optimisation
- Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams
- Conduct A/B tests across ads, trials, onboarding, and pricing models
Attribution & Measurement
- Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools
- Analyse trial-to-paid conversion, retention, and CAC payback metrics
Performance Monitoring & Reporting
- Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights
- Present findings and recommendations to stakeholders
Partnerships & Growth Initiatives
- Manage agency and platform relationships, leveraging beta programme access
- Support App Store Optimisation (ASO) and organic acquisition strategies
Requirements
The Person:
- 4+ years experience in mobile UA or performance marketing, ideally within subscription-based apps (iOS-focused)
- Proven hands-on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads
- Strong knowledge of attribution in a privacy-first environment, including SKAdNetwork and MMPs
- Analytical, with experience in SQL, Looker, Amplitude, or equivalent tools
- Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback)
- Creative yet data-driven, with experience briefing, testing, and iterating on ad concepts
- Fast executor with strong ownership mentality and clear communication skills
Benefits
- Play a central role in scaling a global creative brand
- Fully Remote with highly flexible hours
- High-impact, high-ownership role with a lean, ambitious team
