Modern Trade E-Commerce Campaign Specialist (Telco Industry)

About the Role

We are seeking a results-driven Modern Trade & E-commerce Campaign Specialist to plan, execute, and optimise trade marketing campaigns within the Modern Trade channel (hypermarkets, supermarkets, convenience stores, and Petrol-marts) for our Telco/FMCG product portfolio. This role bridges brand strategy and retail execution — translating national campaigns into store-level activations that drive footfall, sell-in, sell-out, and brand visibility across key modern trade accounts.

The ideal candidate combines strong project management skills with retail/channel marketing acumen, a data-driven mind-set, and hands-on experience coordinating with key account teams, merchandisers, and retail partners.

Key Responsibilities

Campaign Planning & Execution

• Design and execute modern trade campaigns (in-store promotions, bundling offers, SIMPACKS/ Data Service activations, digital top-up drives) aligned with brand and commercial objectives.
• Develop campaign calendars in coordination with Trade Marketing, Key Account, and Brand & Marketing teams.
• Localize national campaigns for modern trade formats (hypermarkets, supermarkets, convenience stores, telco kiosks).
• Coordinate with Digital/E-commerce teams to extend Modern Trade campaigns into retailers online grocery platforms, apps and on-demand delivery partners
• Manage online shelf presence (search placement, banners, digital POSM) and online promotions in sync with in-store activations, so offers and pricing stay consistent across channels
• Track online-specific KPIs (click-through rate, online conversion, digital share of search) alongside in-store sell-out to evaluate omnichannel campaign performance

Retail & Channel Management

• Liaise with modern trade partners (e.g., major retail chains) on space negotiation, POSM placement, and promoter deployment.
• Ensure flawless in-store execution: planograms, signage, pricing accuracy, and promotional compliance.
• Manage relationships with merchandising agencies and third-party promoter teams.

Performance Tracking & Reporting

• Monitor campaign KPIs: sell-in/sell-out volumes, footfall conversion, SIM activations, ARPU uplift, and ROI.
• Prepare post-campaign analysis and recommendations for future optimization.
• Track competitor activities and promotional benchmarking within modern trade.

Budget & Vendor Management

• Manage campaign budgets, POSM production, and promoter costs within allocated spend.
• Source and coordinate with vendors/agencies for premiums, giveaways, and campaign materials.

Cross-Functional Collaboration

• Work closely with Brand, Trade Marketing, Key Account, Supply Chain, and Retail Operations teams to ensure seamless campaign rollout.
• Provide field insights to inform future campaign strategy and channel-specific offers.

Requirements

Experience & Education

• Bachelor's degree in Marketing, Business, Mass Communication, or related field.
• 2–5 years of experience in trade marketing, modern trade, or channel marketing — Telco, FMCG, or Consumer Electronics industry experience strongly preferred.
• Proven track record of managing in-store campaigns with measurable commercial results.

Skills & Competencies

• Strong understanding of modern trade dynamics (hypermarket/supermarket operations, category management, retailer negotiations).
• Project management skills with the ability to manage multiple campaigns simultaneously.
• Analytical mindset — comfortable working with sales data, KPIs, and Excel/reporting tools.
• Excellent stakeholder management and communication skills (internal teams, retail partners, agencies).
• Creative problem-solving with a hands-on, execution-focused attitude.
• Willingness to travel for store visits and market checks.

Nice to Have

• Familiarity with telco products (SIMPacks, prepaid/postpaid plans, devices, digital services).
• Experience working with retail merchandising agencies or promoter management systems.
• Knowledge of trade marketing tools (POSM design coordination, planogram software, etc.).

What We Offer

• Competitive salary and performance-based incentives.
• Exposure to both telco and FMCG go-to-market strategies.
• Opportunity to work with leading modern trade retail partners.
• Career growth within Sales/ Trade Marketing / Commercial functions.