National Sales Manager (Retail & Wholesale Trade in Building Material)

JOB DESCRIPTION:

• Deliver Retail revenue and order targets aligned with Malaysia's business plan
• Execute channel strategies across Traditional Retail, Modern Trade, Distributors, and E-commerce
• Expand and strengthen our retail presence across Malaysia, ensuring comprehensive geographical coverage and maximizing product availability at all key customer touchpoints
• Identify and unlock new growth opportunities, including customer acquisition, retention, and reactivation
• Strengthen distribution coverage and improve product availability across all touchpoints
• Lead engagement with key retail accounts, distributors, and e-commerce platforms
• Drive joint business planning and execution with key partners
• Ensure strong in-store execution, trade activation, and digital visibility
• Continuously review performance and identify improvement opportunities
• Lead, coach, and develop the retail sales team to drive performance and engagement
• Foster a collaborative, performance-driven culture aligned with ASSA ABLOY values
• Use data and insights to monitor performance, identify gaps, and take corrective actions
• Ensure compliance with ASSA ABLOY processes, policies, and governance standards
• Drive operational excellence in sales planning and execution

REQUIREMENTS:

• Proven experience in retail or channel sales within ASSA ABLOY or similar environments
• Strong understanding of multi-channel retail (offline + e-commerce)
• Demonstrated ability to drive growth, manage key accounts, and deliver results
• Experience leading and developing teams
• Preferably from the same industry (ironmongery, building materials, hardware)