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Shopee

New Buyer - User Growth

Shopee
Malaysia, Kuala Lumpur
Fresher
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  • Posted 11 hours ago
  • Be among the first 10 applicants
Early Applicant

Job Description

Job Description:

  • New Buyer Growth Strategy: Develop and execute the roadmap for acquiring new customers. Define target audience segments, identify high-potential channels, and build integrated campaigns that drive first-time purchases.
  • Budget Management & ROI Optimization: Leverage spend across paid (Meta, Google, TikTok) and organic channels to maximize CAC efficiency and LTV. Build forecasting models to project new buyer volume and ROI.
  • Full-Funnel Experimentation: Design and lead acquisition experiments-from creative testing to landing page optimization. Partner with Data, Product and Budget teams to measure incrementality and scale what works, also to optimize the first-purchase experience and reduce friction in the new user journey.
  • Market Intelligence & Opportunity Identification: Conduct deep-dive competitive research to uncover whitespace opportunities for new customer growth. Stay ahead of platform trends, cultural moments, and emerging channels to keep our acquisition strategy cutting-edge.

Requirements:

  • Bachelor's degree required, Marketing / Consumer Brand Acquisition / Marketing User Growth / Growth Product Manager / Business Operations
  • Exceptional problem-solving skills with the ability to navigate ambiguity and drive results in a fast-paced, cross-functional setting.
  • Creative mindset and ability to work in a fast-paced environment, proactively solve problems

More Info

Job Type:
Permanent Job
Industry:
Internet/E-commerce
Function:
Marketing
Employment Type:
Full time

About Company

Shopee

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 143835423

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Last Updated: 03-03-2026 06:44:26 PM
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