New Buyer - User Growth
New Buyer - User Growth
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Job Description
Job Description:
- New Buyer Growth Strategy: Develop and execute the roadmap for acquiring new customers. Define target audience segments, identify high-potential channels, and build integrated campaigns that drive first-time purchases.
- Budget Management & ROI Optimization: Leverage spend across paid (Meta, Google, TikTok) and organic channels to maximize CAC efficiency and LTV. Build forecasting models to project new buyer volume and ROI.
- Full-Funnel Experimentation: Design and lead acquisition experiments-from creative testing to landing page optimization. Partner with Data, Product and Budget teams to measure incrementality and scale what works, also to optimize the first-purchase experience and reduce friction in the new user journey.
- Market Intelligence & Opportunity Identification: Conduct deep-dive competitive research to uncover whitespace opportunities for new customer growth. Stay ahead of platform trends, cultural moments, and emerging channels to keep our acquisition strategy cutting-edge.
Requirements:
- Bachelor's degree required, Marketing / Consumer Brand Acquisition / Marketing User Growth / Growth Product Manager / Business Operations
- Exceptional problem-solving skills with the ability to navigate ambiguity and drive results in a fast-paced, cross-functional setting.
- Creative mindset and ability to work in a fast-paced environment, proactively solve problems
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Key Skills
About Company
Skills:
roi optimization , Landing Page Optimization, Full-Funnel Experimentation, Budget Management, Market Intelligence, Competitive research, Meta, Google, Forecasting Models, TikTok, Creative testing